Incorporating preferential services keeps employees motivated
Implications - As health and wellness becomes increasingly integrated into the office, employees are further incentivized by workplaces that cater to their lifestyle goals. Millennials in particular are the drivers of remote working, so in order to keep employees happy and motivated within the office space, engaging services and incentives are being adapted for the modern workplace. From fitness classes to healthy food options, the office is becoming more aligned with the way employees want to live their lives, enticing them to stay longer and increasing overall job satisfaction.
Workshop Question - How could your brand contribute to consumers' personal betterment?
Trend Themes
1. Employee Wellness Programs - As health and wellness becomes increasingly integrated into the office, engaging services and incentives like fitness classes, healthy food options, and workplace meditation are being adapted for the modern workplace to keep employees motivated and increase overall job satisfaction.
2. Personalized Workplace Experiences - As companies compete to keep employees happy and engaged, they are prioritizing thoughtful workplace design, incorporating lounge areas, gyms, and yoga studios to cater to the way employees want to live their lives.
3. Corporate Food Services - As companies strive to keep employees healthy and productive, corporate food services like LunchOwl are becoming popular, offering affordable, nutritious and convenient food options for employees.
Industry Implications
1. Corporate Wellness Industry - Companies can capitalize on the growing demand for employee wellness programs by offering services like workplace meditation, yoga sessions, or personalized workplace experiences that prioritize employee health and wellness.
2. Office Design Industry - Design firms can capitalize on the trend towards personalized workplace experiences by helping companies design and create spaces that cater to the way their employees want to live their lives.
3. Corporate Food Service Industry - Companies can capitalize on the trend towards healthier eating habits by offering nutritious, affordable, and convenient food options for employees through corporate food services like LunchOwl.
