Integration of international flavors has opened up possibilities in cold drinks
Implications - The concept of beverages being mostly sweet is an idea rooted in North American culture. However, foodie culture has opened the mass consumer's palette to international flavors, such as savory beverages. Not only does the exoticism elevate the perceived sophistication of the iced beverage category, but it satiates the consumer need for exploration via everyday products.
Workshop Question - How does your product help consumers explore?
Trend Themes
1. Exotic Flavor Fusion - The integration of international and uncommon flavors with cold drinks has become a trend, driving innovation opportunities in unique mixes and ingredients
2. Sodium/sugar Swap - More creative uses of salt and sugar have been emerging in the beverage industry. Opportunities may arise in developing drinks that cater to the health-conscious market with reduced sugar or swapped out for healthier ingredients.
3. Savory Reimagined - Expanding the realm of savory from food to high-sodium drinks may create opportunities for creative flavors that satiate consumers' craving for exploration via the everyday products.
Industry Implications
1. Beverage Industry - Cold drinks in general are always on the lookout for new, unique flavors and experiences which drive innovation, business, and consumers' interest.
2. Healthy Food & Beverage - Opportunities lie in using innovative ways to create healthy bitter-free cold drinks, capturing consumption of more nutrient-rich diets that lend themselves well in salty/savory/broth.
3. Hospitality and Culinary Services - Integrating innovative and unfamiliar concepts such as cheese or savory toppings can help differentiate products, and establish a novel experience for the consumers in providing value that rivals competitors.
