Incentivized campaigns reinforce brand love by focusing on product rituals
Implications - In the midst of the Experience Economy -- the idea that human attention is as valuable as money -- product rituals are perhaps more effective in winning loyalty than the products themselves. Brands are reinforcing consumer allegiance by also integrating gamification into the product ritual via incentivized contests. This convergence of experience-based tactics satisfies the consumer need for memories over material goods.
Workshop Question - How are you integrating emotional or social gratification into brand interactions?
Trend Themes
1. Experience-based Loyalty Programs - Brands are using experiences-oriented rewards program to offer consumers value beyond discounted products
2. Customization & Gamification - Increased demand for customization and gamification in consumer products, leading brands to competitions and DIY activities
3. Scavenger Hunt-style Marketing Campaigns - Scavenger-hunt-style marketing campaigns are being used to engage consumers on social media and create buzz around new promotions and deals
Industry Implications
1. QSR (quick Service Restaurants) - QSR brands can use gamification tactics and scavenger-hunt-style campaigns to drive customer engagement and loyalty
2. Automotive - Automotive brands can use experience-based rewards programs to create brand loyalty through offering unique experiences
3. Retail - Retail brands can use contests and competitions to increase customer engagement and promote their products, while also creating an emotional connection between customers and the brand
5 Featured, 44 Examples:
69,232 Total Clicks
Date Range:
Apr 17 — Aug 19
Trending:
Average
Consumer Insight Topics:
