The Standard's Alma Restaurant is Showcasing Treats by Guest Chefs
Laura McQuarrie — January 17, 2017 — Marketing
References: us8mpaign-archive1 & standardhotels
At the The Standard in Hollywood, California, chef Ari Taymor of the hotel's restaurant, Alma, launched a unique donut menu in collaboration with local businesses. For two weeks at a time, Alma puts a new donut on the menu from a guest chef.
Some of the incredible creations include a donut with a pumpkin and coconut glaze, banana filling and a fried mochi topping from Kwang Uh of Baroo, as well as the Supermoon Donut from Jeni's Splendid Ice Creams, which is "stuffed with marshmallow-scented cream, coated in a purple creme de violette frosting, and topped with crushed graham streusel."
Other upcoming guest chefs that will have their unique donut creations made available for $8 hail from businesses such as Russ & Daughters and Malcolm Livingston.
Some of the incredible creations include a donut with a pumpkin and coconut glaze, banana filling and a fried mochi topping from Kwang Uh of Baroo, as well as the Supermoon Donut from Jeni's Splendid Ice Creams, which is "stuffed with marshmallow-scented cream, coated in a purple creme de violette frosting, and topped with crushed graham streusel."
Other upcoming guest chefs that will have their unique donut creations made available for $8 hail from businesses such as Russ & Daughters and Malcolm Livingston.
Trend Themes
1. Collaborative Menus - Collaborative menus with guest chefs have the potential to showcase unique flavors and drive foot traffic to restaurants.
2. Limited Time Offerings - Limited time offerings of unique and innovative products can create buzz and increase sales for businesses.
3. Gourmet Donuts - Gourmet donuts featuring unique ingredients and flavor combinations can appeal to foodies and drive sales for bakeries and restaurants.
Industry Implications
1. Hospitality - Collaborative menus and limited time offerings can attract customers and increase revenue for hotels and restaurants in the hospitality industry.
2. Bakery - Gourmet donut offerings featuring unique flavors and ingredients can appeal to foodies and drive sales for bakeries.
3. Food and Beverage - Collaborative menus and limited time offerings featuring unique and innovative products can appeal to consumers and increase revenue for businesses in the food and beverage industry.
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