Brands host unique fitness events that cater to niche interests
Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers.
Workshop Question - How does your brand leverage consumer interests to increase engagement?
Trend Themes
1. Niche Fitness Events - Brands host unique fitness events that cater to niche interests.
2. Experiential Activations - Consumers are seeking experiences to validate their unique interests.
3. Music and Fitness - Music and fitness serve as inspiration to innovative fitness programs that can help motivate clients.
Industry Implications
1. Fitness Industry - Brands are emerging with new and unique offerings for niche interests.
2. Health and Wellness Industry - Consumers are seeking out more experiential offerings that validate their individuality.
3. Hospitality Industry - Innovative hospitality brands are incorporating music and fitness into their programming.
7 Featured, 57 Examples:
415,320 Total Clicks
Date Range:
Jan 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
