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Wellness Cross-Pollination

Brands host unique fitness events that cater to niche interests

Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers.
Workshop Question - How does your brand leverage consumer interests to increase engagement?
Trend Themes
1. Niche Fitness Events - Brands host unique fitness events that cater to niche interests.
2. Experiential Activations - Consumers are seeking experiences to validate their unique interests.
3. Music and Fitness - Music and fitness serve as inspiration to innovative fitness programs that can help motivate clients.
Industry Implications
1. Fitness Industry - Brands are emerging with new and unique offerings for niche interests.
2. Health and Wellness Industry - Consumers are seeking out more experiential offerings that validate their individuality.
3. Hospitality Industry - Innovative hospitality brands are incorporating music and fitness into their programming.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
414,030 Total Clicks
Date Range:
Jan 16 — Jun 17
Trending:
Warm

Featured Examples

Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
A new Reebok pop-up gym concept recently debuted in London’s Shoreditch Boxpark. The CrossFit obstacle course is an experiential activation that Reebok is calling ‘The Gym is Everywhere.&#... MORE
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
H&M Poland recently held an immersive marketing activation in the form of a fitness event that helped promote the brand’s new athletic wear collection. Held at a high school gymnasium in... MORE
Fast Food-Branded Fitness Clubs
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
Shake Track & Field is a unique fitness club funded by fast food giant Shake Shack. The group hosts free runs, bike rides, and yoga class meetups, and encourages its members to get fit with... MORE
Fitness-Focused Writing Workshops
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
While most writing workshops involve creativity, a clear mind, and some inspiration, Bond Running’s recent event went one step further and ended with a 5K run. The fitness-focused event... MORE
Auto Shop Workout Classes
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
Kwik Fit is an automotive servicing company in the UK that recently announced it will be finding creative uses for old tires with a new fitness course offered at the garage. The experiential... MORE
Immersive Cycling Programs
Immersive Cycling Programs
The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
While IMAX might be a brand better known for its association with movies, the platform is expanding to incorporate exercising with an immersive cycling program that immerses consumers into outdoor... MORE
Musical Hotel Fitness Programs
Musical Hotel Fitness Programs
These Hard Rock Hotels Will Offer Musically Driven Workouts
The AIC Hotel Group is teaming up with fitness company Les Mills to offer immersive and engaging new hotel fitness programs as part of a collaboration with Hard Rock Hotel branches in Punta Cana and... MORE

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