Starbucks' Valentine's Day Collection is Rich and Decadent
Mishal Omar — February 7, 2017 — Marketing
References: people & refinery29
The Starbucks Valentine's Day collection of drinks is based in the most popular food during this time of year -- chocolate.
There are three different drinks in the collection, ensuring that there is something for everyone. The Molten Chocolate Latte features chocolate chips that have been melted into espresso and is topped with mocha and espresso whipped cream -- and is offered both hot or cold. The Molten Chocolate Frappuccino features coffee, chocolate chips, ice, and mocha and espresso-infused whipped cream. Finally, the Molten Hot Chocolate is bittersweet and features melted chocolate chips in steamed milk.
This collection of chocolate-based beverages ensures that Starbucks is able to remain on top of popular industry patterns this time of year.
There are three different drinks in the collection, ensuring that there is something for everyone. The Molten Chocolate Latte features chocolate chips that have been melted into espresso and is topped with mocha and espresso whipped cream -- and is offered both hot or cold. The Molten Chocolate Frappuccino features coffee, chocolate chips, ice, and mocha and espresso-infused whipped cream. Finally, the Molten Hot Chocolate is bittersweet and features melted chocolate chips in steamed milk.
This collection of chocolate-based beverages ensures that Starbucks is able to remain on top of popular industry patterns this time of year.
Trend Themes
1. Chocolate-based Drinks - There is a growing demand for unique and indulgent chocolate-based drinks, offering an opportunity for innovative beverage companies.
2. Seasonal Collections - Creating limited edition collections based on holidays and special occasions can help businesses cater to seasonal consumer preferences and generate excitement.
3. Alternative Beverage Options - As more consumers seek alternatives to traditional coffee and tea, there is an opportunity for companies to develop innovative chocolate-based beverage options.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can capitalize on the growing popularity of chocolate-based drinks by introducing unique flavors and packaging options.
2. Seasonal Retail - Retailers specializing in seasonal products can partner with beverage companies to offer exclusive collections during specific holidays or occasions, attracting customers seeking limited edition items.
3. Alternative Dairy Products - Producers of alternative dairy products, such as plant-based milk, can explore incorporating chocolate flavors into their offerings to cater to consumer demand for indulgent and flavorful options.
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