Saikai is Both a Quirky and Functional Packaging Concept
Mishal Omar — May 24, 2017 — Marketing
References: behance.net & thedieline
SAIKAI is a concept brand that was created by design students Emma Waleij, Hanna Simu, Alma Lindstrom and Maja Ahlund, and it features both an endearing design and a practical function.
The SAIKAI packaging is hexagonal in shape, and features structured slats in which the cookies it contains can be placed. The modular shape of the box allows it to be folded out, letting those who purchase it use the box as a serving tray in addition to a product that holds cookies.
The students also created concept hexagonal packaging for teas, which open horizontally to reveal compartments that can hold tea bags – with the attractive visuals of the box making it ideal to keep in the home and reuse.
The SAIKAI packaging is hexagonal in shape, and features structured slats in which the cookies it contains can be placed. The modular shape of the box allows it to be folded out, letting those who purchase it use the box as a serving tray in addition to a product that holds cookies.
The students also created concept hexagonal packaging for teas, which open horizontally to reveal compartments that can hold tea bags – with the attractive visuals of the box making it ideal to keep in the home and reuse.
Trend Themes
1. Modular Packaging - The concept of modular packaging allows for versatile uses and additional functionality beyond simply holding products.
2. Hexagonal Packaging - Hexagonal-shaped packaging offers a unique and visually appealing design element that can stand out on store shelves.
3. Eco-friendly Packaging - Designing packaging concepts that can be reused or repurposed promotes sustainability and reduces waste.
Industry Implications
1. Food Packaging - Innovative packaging concepts like hexagonal and modular designs can revolutionize the food packaging industry, providing aesthetically pleasing and functional solutions for storing and serving food products.
2. Beverage Packaging - Hexagonal packaging concepts for teas and other beverages can offer a unique and attractive way to package and display different varieties of drinks, capturing consumer attention and promoting brand loyalty.
3. Sustainable Packaging - Eco-friendly packaging concepts, such as reusable or repurposable hexagonal designs, present opportunities for the sustainable packaging industry to meet consumer demand for environmentally conscious alternatives to traditional packaging solutions.
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