Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models.
Workshop Question - How can your brand better adapt to the changing dynamics of consumers' methods of purchase?
Trend Themes
1. 90s Fashion Revival - Fashion-minded consumers are incorporating this aesthetic and contributing to the movement forcing traditional fashion institutions to consider alternative business models.
2. Cult Footwear Reissues - Nike Air Max 97 'Silver Bullet' and Steve Madden's 'Slinky' demonstrate the value of reintroducing cult footwear from past eras.
3. Collaborative Efforts - Collaborations between BEDWIN & THE HEARTBREAKERS and Teva, and Truffle Shuffle and Polly Pocket demonstrate the value of partnership in creating unique products with nostalgic appeal.
Industry Implications
1. Fashion - The 90s fashion revival has created an opportunity for traditional fashion institutions to consider alternative business models.
2. Footwear - The reissue of cult footwear from past eras, such as Nike Air Max 97 'Silver Bullet' and Steve Madden's 'Slinky', demonstrates the value of reintroducing popular products and nostalgia for consumers.
3. Collaborative Design - Collaborations between brands, such as BEDWIN & THE HEARTBREAKERS and Teva, bring together unique strengths and create cross-appeal for consumers.
6 Featured, 53 Examples:
317,702 Total Clicks
Date Range:
Dec 16 — Jun 17
Trending:
Hot
Consumer Insight Topics:
