Arts and tactical creation is seen as cathartic for stressed consumers
Implications - As Millennials come of working age and face potentially mundane daily tasks, a desire for creative expression can be observed. This has resulted in crafts and artistic kits targeted to adults. Though this youth group is aging, it's clear their core values -- in this case, self expression -- remain high priority.
Workshop Question - How can you and your team be more mindful of the transforming needs of your core demographic as they age and transform?
Trend Themes
1. Adult Coloring Books - The popularity of adult coloring books shows a desire for creative expression among Millennials and adults, creating an opportunity for related craft and art supplies.
2. Art Therapy Apps - Art therapy apps like Chromaldry provide an innovative opportunity for self-care and creative expression through digital means.
3. Mindful Care Packages - Pick Me Up Parcels offers a unique gift box service curating care packages around the idea of mindfulness and staying present, providing an innovative opportunity for gifting and relaxation products.
Industry Implications
1. Art and Crafts Industry - The adult coloring book trend shows an opportunity to expand artistic and craft supplies targeted at adults.
2. Digital Health Industry - Art therapy apps and similar digital resources are becoming important in the digital health industry, providing new ways to manage and promote mental well-being.
3. Gifting Industry - Mindful care packages create a new opportunity in the gifting industry, providing a unique and personalized gift for any occasion.
4 Featured, 31 Examples:
133,782 Total Clicks
Date Range:
Nov 15 — Apr 16
Trending:
Hot
Consumer Insight Topics:
