The BottomsUP Box is a Quarterly Delivery for Craft Beer Connoisseurs
Katherine Pendrill — June 11, 2015 — Lifestyle
References: facebook & kickstarter
Craft beer connoisseurs everywhere can rejoice over a new quarterly subscription service that delivers a curated selection of custom brews right to your door. Available only to an exclusive number of subscribers each quarter, the BottomsUP Box is deigned to satisfy the taste of any craft beer enthusiasts.
For those who appreciate great craft beer, it can sometimes be difficult to find new brews to sample. The BottomsUP Box helps customers find the perfect craft beer by delivering a curated package of four to six items each quarter. Not only do the boxes include unique craft beer brands, but also beer-themed accessories such as glassware, bottle openers, coasters and more. The idea behind the box is to help craft beer connoisseurs not only discover new products, but also show their support for the craft beer community.
For those who appreciate great craft beer, it can sometimes be difficult to find new brews to sample. The BottomsUP Box helps customers find the perfect craft beer by delivering a curated package of four to six items each quarter. Not only do the boxes include unique craft beer brands, but also beer-themed accessories such as glassware, bottle openers, coasters and more. The idea behind the box is to help craft beer connoisseurs not only discover new products, but also show their support for the craft beer community.
Trend Themes
1. Boozy Subscription Services - Craft beer lovers are signing up for quarterly delivery of custom brews and beer-themed accessories.
2. Curated Craft Beer Selections - Beer enthusiasts are increasingly interested in exploring unique and hard-to-find craft beers.
3. Supporting the Craft Beer Community - Consumers are seeking ways to show their appreciation for the craft beer industry beyond just buying beer.
Industry Implications
1. Alcohol Subscription Services - The subscription box industry is booming and craft beer is a growing segment within it.
2. Craft Beer Production - Craft breweries can capitalize on the trend of curated beer deliveries by expanding their online sales and marketing efforts.
3. Beer Accessories and Merchandise - There is an opportunity for companies to develop unique and themed beer accessories and merchandise for enthusiasts.
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