QSR breakfast menus are upleveled with patisserie-inspired pastry-buns
Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods.
Workshop Question - Are there ways your brand can adapt your products or services to offer a more refined, elevated experience?
Trend Themes
1. Hybridized Offerings - Consumers are desiring hybridized offerings that blur the line between traditional breakfast and dessert, as shown by an ongoing demand for bakery-inspired and savory-sweet options.
2. Artisanal Fast Food - QSR breakfast menus are incorporating pastry-inspired buns inspired by artisan options available at local cafes, showcasing a desire to see higher quality ingredients used in fast food meals.
3. Savory Donut Sandwiches - Restaurants such as Astro Doughnuts and Fried Chicken are setting themselves apart by putting an innovative spin on classic dishes such as breakfast sandwiches by adding savory donuts.
Industry Implications
1. Fast Food - QSR breakfast menus and new bakery-inspired items showcase a move towards artisanal fast food that utilizes higher quality ingredients.
2. Bakery - Bakeries are teaming up with fast food chains and creating unique pastries to cater to a broad range of on-the-go breakfast options.
3. Coffee - Coffee shops are partnering with pastry shops to showcase unique on-the-go breakfast items such as Venezuelan-style pastries or sausage sandwiched in glazed donuts.
