Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past.
Workshop Question - How can your brand present a more holistic approach to the consumer concern for overall wellness/betterment?
Trend Themes
1. Non-invasive Anti-aging Procedures - Growing demand for less invasive anti-aging procedures presents an opportunity for non-surgical solutions like Pelleve.
2. Natural Ingredients in Beauty Products - Increasing interest for natural ingredients in skincare products presents an opportunity for brands like Carapex to offer ultra-gentle formulations.
3. Preventative Skincare - Growing interest in addressing skincare before visible signs of aging appear presents an opportunity for preventative products like Dr. Dennis Gross Anti-Aging Scalp Serum.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty and cosmetics industry stands to benefit from increasing demand for gentler, more natural anti-aging solutions.
2. Health and Wellness Industry - The health and wellness industry can tap into the trend of anti-aging products that promote overall health and wellness, like ABH Drink.
3. Medical and Aesthetic Industry - The medical and aesthetic industry can benefit from offering non-surgical, non-invasive alternatives to traditional anti-aging procedures, like Pelleve.
5 Featured, 43 Examples:
136,643 Total Clicks
Date Range:
May 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
