QSR brands focus breakfast options on protein-rich handheld meals
Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute.
Workshop Question - How is your brand adapting to the hyper-productivity of the modern consumer?
Trend Themes
1. Portable Breakfast Options - Breakfast menus are focusing on items that incorporate traditional breakfast foods into an easily portable handheld option.
2. Hearty Breakfast Portions - Fast food chains are catering to meat-loving breakfast consumers by offering sandwiches and burritos packed with scrambled eggs, bacon, sausage, cheddar cheese, melted American cheese, and a spicy sauce.
3. Gourmet Breakfast Sandwiches - Fast food chains are experimenting with artisanal breads and premium toppings, such as roasted tomato, spinach, feta, turkey sausage, roasted red pepper, gouda, avocado, and pesto.
Industry Implications
1. Fast Food Industry - Fast food chains are introducing innovative breakfast menu items to appeal to consumers looking for quick and portable meal options.
2. Food and Beverage Industry - The food and beverage industry is seeing a growing demand for hearty, portable, and gourmet breakfast options.
3. On-the-go Breakfast Industry - The on-the-go breakfast industry is rapidly expanding with new products and offerings from fast food chains and grab-and-go retailers.
10 Featured, 72 Examples:
115,298 Total Clicks
Date Range:
Jan 15 — Jan 18
Trending:
Average
Consumer Insight Topics:
