Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives.
Workshop Question - What role does your brand play in terms of helping consumers reach their full potential?
Trend Themes
1. Self-care Movement - Brands are hosting events that serve as a rejuvenating and rewarding experience to give consumers the tools to help them live their best lives.
2. Immersive Experiences - Social media campaigns that educate consumers on a product's best uses and launch events that provide exclusive access to new products and themes.
3. Mother's Day and Family Focused Events - Events that offer unique experiences, skills and knowledge to treat hard-working moms to some fun and also give families a chance to interact and celebrate special occasions.
Industry Implications
1. Retail Industry - Retailers are utilizing the self-care movement and hosting events to give consumers a rewarding experience and intimate product interaction.
2. Food Industry - Brands are venturing in to immersive experiences and hosting collaborative social media campaigns that show the best use of their products.
3. Hospitality and Leisure Industry - Family and special occasion focused events are getting more popular in the industry, enhancing brand image and customer satisfaction.
