Training for specific entrepreneurial goals becomes more readily available
Implications - The rise of maker culture and the online influencer has increased the average consumer's desire to be an entrepreneur. This desire, however, does not guarantee that every consumer is able to think creatively about a business concept, and so, hyper-specific career training can be observed. This speaks to the redefinition of the "American Dream" in the information age.
Workshop Question - What role is your brand playing in empowering tomorrow's leaders? How could you foster entrepreneurship in a way that benefits your brand?
Trend Themes
1. Niche Career Training - Consumer desire to be entrepreneurs has led to the rise of hyper-specific career training programs.
2. Branded Mentorship Programs - Companies like Sephora and Pizza Hut are creating mentorship and/or apprentice programs to guide emerging entrepreneurs in specific industries.
3. Entrepreneurial Resources and Tools - New startups and platforms like Relayy, startupdash, and the Startup Daybook daily planner are providing resources and tools for entrepreneurs to succeed.
Industry Implications
1. Education - The rise of niche career training programs shows an opportunity for educational institutions and online educators to create specific entrepreneurial programs.
2. Beauty and Creative Industries - Branded mentorship programs and resources like Sephora Accelerate and PitchIt! cater to entrepreneurs in the beauty and creative industries, creating a niche market for related businesses.
3. Technology and App Development - The iOS developer training program and Relayy exhibit a need for education and resources in technology and app development, creating opportunities for related businesses and educators.
9 Featured, 79 Examples:
212,077 Total Clicks
Date Range:
Oct 15 — Jan 17
Trending:
Average
Consumer Insight Topics:
