This Antibiotic-Free Burger is Made from All-Natural Beef
Katherine Pendrill — September 25, 2015 — Lifestyle
References: mcb.mcdonalds.de & grubstreet
McDonald's Germany is set to debut the company's first entirely antibiotic-free burger. While McDonald's has used all-natural beef in the past, the company has not made many any large-scale efforts to use organic beef. This organic burger demonstrates a growing commitment to adopting more humane practices.
The new burger is called the 'McB' and it features a patty made entirely from organic beef. The antibiotic-free burger comes in two varieties and customers are encouraged to vote for their favorite one. One version features Edam cheese, Lollo Bionda lettuce and a sunflower seed bun, while the other is topped with Swiss cheese, arugula and a darker roll. The company chose to launch the new burger in Germany because it is the second largest organic market in the world.
The McB demonstrates a growing commitment to accommodate customers who insist on organic meat products.
The new burger is called the 'McB' and it features a patty made entirely from organic beef. The antibiotic-free burger comes in two varieties and customers are encouraged to vote for their favorite one. One version features Edam cheese, Lollo Bionda lettuce and a sunflower seed bun, while the other is topped with Swiss cheese, arugula and a darker roll. The company chose to launch the new burger in Germany because it is the second largest organic market in the world.
The McB demonstrates a growing commitment to accommodate customers who insist on organic meat products.
Trend Themes
1. Organic Fast Food - There is a growing demand for organic and all-natural fast food options, providing opportunities for fast-food chains to incorporate these options into their menus.
2. Antibiotic-free Meat - Consumers are becoming more aware of the negative effects of antibiotics in food and are seeking meat products that are free from antibiotics, creating a market for companies to produce such products.
3. Humane Practices - There is a growing trend towards more humane practices in animal husbandry, providing opportunities for companies to adopt these practices and appeal to consumers who care about animal welfare.
Industry Implications
1. Fast Food - Fast food chains can incorporate organic and all-natural options into their menus to appeal to consumers seeking healthier and more sustainable food choices.
2. Meat Production - Companies can produce meat products that are free from antibiotics and adopt more humane practices to appeal to consumers who are concerned about the negative effects of antibiotics and animal welfare.
3. Organic Food - The growing demand for organic meat products provides opportunities for companies to produce these products and appeal to consumers who are seeking healthier and more sustainable food options.
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