Shake Shack Unveils a Tasty New Menu Item: the ChickenShack
Meghan Young — July 7, 2015 — Lifestyle
References: shakeshack & fastcompany
Shake Shack might be known for its mouth-watering burgers, but with the introduction of the new ChickenShack, that's about to change. The iconic New York fast food franchise is expanding its menu for a short time with the ChickenShack, which is currently a prototype for a more permanent expansion in the near future.
Described as "a crispy all-natural and antibiotic-free chicken breast with lettuce, pickles and buttermilk herb mayo" by the restaurant, the ChickenShack is an answer to Southern chain Chick-fil-A's $3 chicken sandwich and more casual fine dining alternatives. Although simple enough, the ChickenShack stands out for quality ingredients that focus on flavor and texture more than anything else. People will appreciate this attentiveness to detail as they chow down on the ChickenShack this summer.
Described as "a crispy all-natural and antibiotic-free chicken breast with lettuce, pickles and buttermilk herb mayo" by the restaurant, the ChickenShack is an answer to Southern chain Chick-fil-A's $3 chicken sandwich and more casual fine dining alternatives. Although simple enough, the ChickenShack stands out for quality ingredients that focus on flavor and texture more than anything else. People will appreciate this attentiveness to detail as they chow down on the ChickenShack this summer.
Trend Themes
1. Menu Expansion - The success of Shake Shack's ChickenShack menu item could lead to other fast food restaurants expanding their menu options based on quality ingredients.
2. All-natural Ingredients - Fast food chains that incorporate all-natural and antibiotic-free ingredients in their menu items can appeal to health-conscious consumers and reshape the fast food industry.
3. Quality Over Quantity - The ChickenShack's emphasis on ingredient quality over quantity reflects a larger trend of consumers valuing quality over sheer quantity in their food choices, which could disrupt traditional fast food offerings.
Industry Implications
1. Fast Food - Fast food chains can take advantage of demand for premium-quality ingredients and menu expansion opportunities to diversify and grow their business.
2. Health Food - All-natural and antibiotic-free ingredients can be leveraged by health food companies, farm-to-table restaurants, and organic food brands alike to tap into expanding consumer demand for healthier alternatives.
3. Fine Dining - The rise of quality ingredients and attention to detail in fast food could eventually blur the lines between fast food and fine dining, creating a new type of restaurant that offers quick service alongside gourmet-level food options.
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