This Specialty Supermarket Boasts Sophisticated Rustic Branding
Rebecca Byers — April 20, 2015 — Lifestyle
References: aredesignawards & retaildesignblog.net
This upscale specialty supermarket is a stunning tribute to quality ingredients and expert craftsmanship. The Michel Angelo's store located just outside of Toronto reinvigorates the gourmet grocer experience by infusing it with authenticity and symbols of tradition.
The interior design of the store is characterized by stunning culinary-inspired installations, like a bakery wall with delicately organized rolling pins or a butcher's board covered in richly detailed sketches of an animal. The new space also does a lot to play up the family-owned grocery brand's rich 40-year history, with black-and-white images from earlier days also lining the walls.
In an attempt to completely reinvent the specialty food store experience, this specialty supermarket features a bevy of in-store chefs ready to offer tips or inspiration.
The interior design of the store is characterized by stunning culinary-inspired installations, like a bakery wall with delicately organized rolling pins or a butcher's board covered in richly detailed sketches of an animal. The new space also does a lot to play up the family-owned grocery brand's rich 40-year history, with black-and-white images from earlier days also lining the walls.
In an attempt to completely reinvent the specialty food store experience, this specialty supermarket features a bevy of in-store chefs ready to offer tips or inspiration.
Trend Themes
1. Upscale Specialty Supermarkets - A trend of designing and curating a grocery store experience that is visually appealing, authentic to the brand's history, and offers unique culinary installations.
2. Authentic Branding - An emphasis on storytelling, culture, and tradition in branding to make the customer feel connected to the product and the business.
3. In-store Chef Services - A trend of offering in-store chef services to provide customers with expert advice or inspiration for cooking and meal preparation.
Industry Implications
1. Specialty Supermarkets - Specialty supermarkets can now compete with larger chain stores by creating a unique experience for their customers through authentic branding, interior design and in-store chef services.
2. Interior Design Services - With the trend in designing upscale supermarkets that feature culinary-inspired installations and offer the customer a visual and authentic shopping experience, interior design services are now able to explore the retail sector.
3. Retail Technology - The adoption of retail technology, such as AI for food preparation or immersive displays, can help to create an authentic in-store experience for customers while still maintaining efficiency and ease of shopping.
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