Coffee Subscription Boxes by Angels' Cup Spark Blind Taste Tests
Laura McQuarrie — July 28, 2015 — Lifestyle
References: angelscup
In a market where there are countless coffee subscription box services that capitalize on supplying everything from gourmet beans to personalization and wacky flavors, how could a newcomer possibly set itself apart? Angels' Cup is one of the few brands that has succeeded in this, thanks to building its own very unique coffee tasting club.
Although members can expect to receive four small packets of single-origin coffee each month, they won't be able to learn any more about each type of coffee until it is tasted. From there, subscription box recipients are encouraged to use the brand's accompanying app to make detailed notes on the nuances of each coffee. Coffee experts will love comparing their notes with the app's roastmaster in a true test of one's brewing skills and senses.
While The Black Box includes four sample sizes of 2.75 ounces, The Cupping Flight is a smaller subscription option from Angels' Cup that provides coffee enthusiasts with four one ounce samples. With coffee delivered in this way, it's possible to sample over 200 types of coffee in a year.
Although members can expect to receive four small packets of single-origin coffee each month, they won't be able to learn any more about each type of coffee until it is tasted. From there, subscription box recipients are encouraged to use the brand's accompanying app to make detailed notes on the nuances of each coffee. Coffee experts will love comparing their notes with the app's roastmaster in a true test of one's brewing skills and senses.
While The Black Box includes four sample sizes of 2.75 ounces, The Cupping Flight is a smaller subscription option from Angels' Cup that provides coffee enthusiasts with four one ounce samples. With coffee delivered in this way, it's possible to sample over 200 types of coffee in a year.
Trend Themes
1. Unique Coffee Tasting Clubs - Creating blind taste tests and engaging experiences for coffee enthusiasts through subscription boxes.
2. App-enabled Coffee Tasting Notes - Using accompanying apps to make detailed notes on the nuances of each coffee and compare with experts.
3. Sampling Multiple Coffee Varieties - Providing the opportunity to sample over 200 types of coffee in a year through subscription services.
Industry Implications
1. Subscription Box Services - Exploring new ways to differentiate and engage customers in the coffee subscription box market.
2. Coffee Brewing Apps - Developing apps that enhance the coffee tasting experience and facilitate communication with experts.
3. Coffee Retailers - Offering unique coffee sample options to attract and retain coffee enthusiasts as customers.
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