This Burger Chain Will Now Serve Beef Raised Without Antibiotics
Katherine Pendrill — March 2, 2016 — Lifestyle
References: nrn & refinery29
Popular burger chain 'In-N-Out' recently announced that it will begin serving beef raised without antibiotics. In recent years, there has been a growing backlash against the use of meat raised with antibiotics. Now In-N-Out is following the lead of chains such as Subway and McDonald’s by using hormone-free meat.
As of yesterday, In-N-Out will begin switching to the use of hormone-free beef in its freshly made burgers. The move follows pressure from activists who are increasingly concerned about how current meat products could lead to antibiotic resistance. As a result, In-N-Out has pledged a commitment to only serving beef raised without antibiotics.
The brand's move towards antibiotic-free meat products demonstrates an effort to cater to health-conscious consumers, as well as an attempt to compete with chains such as Shake Shack, which have long touted their commitment to all-natural beef.
As of yesterday, In-N-Out will begin switching to the use of hormone-free beef in its freshly made burgers. The move follows pressure from activists who are increasingly concerned about how current meat products could lead to antibiotic resistance. As a result, In-N-Out has pledged a commitment to only serving beef raised without antibiotics.
The brand's move towards antibiotic-free meat products demonstrates an effort to cater to health-conscious consumers, as well as an attempt to compete with chains such as Shake Shack, which have long touted their commitment to all-natural beef.
Trend Themes
1. Antibiotic-free Meat - The trend towards antibiotic-free meat across fast food chains presents an opportunity for meat producers to innovate and market their own antibiotic-free products.
2. Health-conscious Consumers - The growing concern for health-conscious consumers to avoid meats raised with antibiotics creates an opportunity for alternative protein sources such as plant-based and lab-grown meats.
3. Sustainable Agriculture - The push towards sustainable agriculture and ethical farming practices provides an opportunity for meat producers to align with consumers' values and differentiate their products.
Industry Implications
1. Fast Food - Fast food chains such as In-N-Out are setting a precedent for other fast food chains to follow and meet the growing demand for antibiotic-free meats.
2. Meat Production - Meat producers can innovate towards antibiotic-free production and cater to the growing demand for more ethically-raised meat products.
3. Alternative Protein Sources - The demand for alternative protein sources such as plant-based and lab-grown meats may increase as consumers become more health-conscious and aware of the ethical concerns of meat production.
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