The New Kraft Singles BOLD Slices Elevate the Grilled Cheese Sandwich
Mary Van Puymbroeck — July 20, 2017 — Lifestyle
References: kraftcanada & behance.net
Those looking for a flavorful grilled cheese sandwich hack should give the new Kraft Singles BOLD flavors a try.
Available in Jalapeno, Sriracha, Aged Cheddar and Bacon flavors, this new product is a remix on the junk food classic. These thick cut cheeses have the same great taste that Kraft Singles are known for, simply amplified. The new flavor options make it easy to upgrade your next sandwich with minimal effort. Colorful packaging distinguishes the Kraft Singles BOLD from the original Kraft Singles but maintains certain branding elements that act as visual cues for the consumer.
The advent of social media has brought about a food culture that encourages quick fixes and upgrades that can elevate your dining experience. By experimenting with flavors that Millennials know and love, Kraft created a product will be a staple in every dorm room.
Available in Jalapeno, Sriracha, Aged Cheddar and Bacon flavors, this new product is a remix on the junk food classic. These thick cut cheeses have the same great taste that Kraft Singles are known for, simply amplified. The new flavor options make it easy to upgrade your next sandwich with minimal effort. Colorful packaging distinguishes the Kraft Singles BOLD from the original Kraft Singles but maintains certain branding elements that act as visual cues for the consumer.
The advent of social media has brought about a food culture that encourages quick fixes and upgrades that can elevate your dining experience. By experimenting with flavors that Millennials know and love, Kraft created a product will be a staple in every dorm room.
Trend Themes
1. Flavorful Cheese - Opportunity to create innovative cheese products with unique and bold flavors.
2. Quick and Easy Upgrades - Opportunity to develop convenient food products that provide easy and flavorful upgrades to traditional dishes.
3. Visual Branding Cues - Opportunity to incorporate visual branding elements that act as cues for consumers to identify and differentiate products.
Industry Implications
1. Food and Beverage - Opportunity to introduce new cheese products and convenient food options with bold flavors.
2. Packaging and Design - Opportunity to develop visually distinctive packaging that reflects the unique flavor profiles of food products.
3. Social Media Marketing - Opportunity to leverage social media platforms to market and promote innovative food products to target audiences.
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