Diablo Sauce is Returning to Taco Bell Just in Time for Cinco de Mayo
Katherine Pendrill — May 4, 2016 — Marketing
References: ftw.usatoday
In honor of Cinco de Mayo, Taco Bell is bringing back its much-loved Diablo Sauce. In addition to the return of the spicy condiment, the chain also has a number of other surprises planned for the Mexican holiday.
On Thursday, May 5th, Taco Bell will bring back its iconic Diablo Sauce. The return of the fiery sauce coincides with the recent return of other Fan Favorites, including the Beefy Crunch Burrito and the Cheesy Double Beef Burrito. For those who prefer tacos over burritos, the chain will be serving its signature crunchy tacos in special Cinco de Mayo-themed holders. As an added bonus, taco lovers will be able to manipulate their selfies with a special Taco Bell Snapchat filter.
With so many ways to celebrate, Taco Bell is the perfect destination for Cinco de Mayo-themed festivities.
On Thursday, May 5th, Taco Bell will bring back its iconic Diablo Sauce. The return of the fiery sauce coincides with the recent return of other Fan Favorites, including the Beefy Crunch Burrito and the Cheesy Double Beef Burrito. For those who prefer tacos over burritos, the chain will be serving its signature crunchy tacos in special Cinco de Mayo-themed holders. As an added bonus, taco lovers will be able to manipulate their selfies with a special Taco Bell Snapchat filter.
With so many ways to celebrate, Taco Bell is the perfect destination for Cinco de Mayo-themed festivities.
Trend Themes
1. Spicy Sauce Revival - Taco Bell's reintroduction of the Diablo Sauce for Cinco de Mayo opens up opportunities for other restaurants and food brands to bring back popular discontinued products to create hype and excitement among customers.
2. Fan Favorites Resurgence - The return of Taco Bell's Beefy Crunch Burrito and Cheesy Double Beef Burrito on Cinco de Mayo suggests that resurrecting discontinued menu items can create a sense of nostalgia and loyalty among customers, providing an opportunity for other fast-food chains to reintroduce beloved dishes.
3. Social Media Activation - Taco Bell's Snapchat filter promotion for Cinco de Mayo highlights the growing trend of using social media platforms as marketing tools and presents opportunities for businesses across various industries to create interactive and engaging experiences for their customers.
Industry Implications
1. Fast Food - The success of Taco Bell's festive taco promotions for Cinco de Mayo indicates a potential disruptive innovation opportunity for other fast-food chains to revamp their menus and collaborate with popular food-related events to attract customers and drive sales.
2. Food and Beverage Marketing - Taco Bell's Cinco de Mayo marketing initiatives, including the reintroduction of popular menu items and the use of Snapchat filters, present disruptive innovation opportunities for food and beverage brands to create experiential marketing campaigns that enhance brand visibility and customer engagement.
3. Social Media Platforms - The integration of Taco Bell's Snapchat filter into its Cinco de Mayo festivities highlights the potential for other social media platforms to collaborate with businesses and offer interactive features to boost audience participation and brand promotion.
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