Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven.
Workshop Question - How can your brand take inspiration from adjacent industries and incorporate it into its offerings?
Trend Themes
1. Asian Fusion Desserts - Dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts.
2. Use of Local Ingredients - The innovative dessert menus demonstrate how global chains can tailor their menus to regional markets by making use of local ingredients.
3. Hybrid Desserts - MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling, offering a multi-sensory eating experience.
Industry Implications
1. Food and Beverage - Restaurants and food companies can adapt to the increasing demand of Asian-inspired desserts.
2. Tourism - Local and global food tourism is increasing for those seeking an authentic experience.
3. Packaging and Design - Subtle branding strategies on packaging and dessert presentation is an opportunity for competitive differentiation.
