'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
Rebecca Byers — July 9, 2015 — Lifestyle
References: ecb & eventmagazine
A joint project of Yorkshire Tea and the England and Wales Cricket Board, 'A Proper Ball' is a unique virtual reality experience designed for the avid cricket fan. Making use of the Oculus Rift headset, the experience will feature HD footage of English fast bowler James Anderson created especially for the event. When cricket fans put on the Oculus headset, they will be instantly transported to the crease where they will face three 80-miles-per-hour balls from Anderson.
The VR cricket event will be accessible to attendees of the Investec Ashes Series and is aimed at providing fans with the most memorable experience possible.
The unique application of virtual reality technology to enrich the live sporting event is representative of the shifting expectations of the consumer.
The VR cricket event will be accessible to attendees of the Investec Ashes Series and is aimed at providing fans with the most memorable experience possible.
The unique application of virtual reality technology to enrich the live sporting event is representative of the shifting expectations of the consumer.
Trend Themes
1. Virtual Reality Sports Events - The creation of virtual reality experiences for major sporting events provides endless opportunities for fan engagement and new revenue streams.
2. Celebrity-driven VR Content - The creation of VR experiences featuring celebrity athletes and personalities, like James Anderson, provides a unique selling point for brands and event organizers.
3. VR Fan Engagement Platforms - Developing immersive and interactive VR platforms for fans to engage with their favorite sports teams and players can revolutionize fan experience and facilitate new revenue streams.
Industry Implications
1. Sports & Entertainment - Virtual reality technology can revolutionize the way consumers engage with live sports and entertainment events, providing new revenue streams and increased fan engagement.
2. Marketing & Advertising - Brands can leverage virtual reality technology to create unique and engaging experiences for consumers, like 'A Proper Ball,' in order to increase brand awareness and loyalty.
3. Gaming & E-sports - The integration of virtual reality technology into gaming and e-sports platforms can enhance the player and audience experience, driving new user engagement and revenue streams.
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