Airbnb and LEGO House are Sending One Family to a LEGO-Made Home
Ellen Smith — November 6, 2017 — Marketing
Airbnb and LEGO House are teaming up to send one lucky family to Billund, Denmark, to spend the night in a luxurious 12,000-square-meter house made entirely from LEGO bricks.
The house is comprised of over 25 million LEGO pieces, making everything from the walls to the lamps and the chairs. Part of the home's unique charm stems from the fact that guests can add their own personal touches as they see fit, creating anything from a new LEGO staircase, to a photo frame on the wall. In order to enter for a chance to win, participants must answer one simple question: “If you had an unlimited supply of LEGO bricks, what would you build?”
The competition is positioned to appeal to those who are passionate about the buildable toy.
The house is comprised of over 25 million LEGO pieces, making everything from the walls to the lamps and the chairs. Part of the home's unique charm stems from the fact that guests can add their own personal touches as they see fit, creating anything from a new LEGO staircase, to a photo frame on the wall. In order to enter for a chance to win, participants must answer one simple question: “If you had an unlimited supply of LEGO bricks, what would you build?”
The competition is positioned to appeal to those who are passionate about the buildable toy.
Trend Themes
1. Customizable-lego - The trend of customizable LEGO creations presents opportunities for innovation in personalized toy experiences.
2. Brand-collaboration - The trend of brand collaboration, like Airbnb and LEGO, showcases the potential for disruptive partnerships in the hospitality and toy industries.
3. Interactive-brick-experiences - The trend of interactive brick experiences offers potential for creating immersive and engaging activities in the leisure and entertainment sectors.
Industry Implications
1. Toy - The toy industry can explore new avenues by integrating customizable LEGO options into their product lines to tap into the trend of personalized play experiences.
2. Hospitality - The hospitality industry can consider collaboration opportunities with well-known brands, like Airbnb and LEGO, to offer unique accommodations and experiences.
3. Leisure and Entertainment - The leisure and entertainment industry can incorporate interactive brick experiences to provide engaging activities and attractions that capture consumers' interests.
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