Location-based engagement increases consumer interactivity
Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics.
Workshop Question - How could your brand leverage technology to target consumers in a more customized way?
Trend Themes
1. Location-aware Marketing - The increase in geo-tagging and GPS-connected applications has allowed for more personalized and location-targeted marketing, creating new opportunities for market segmentation and customer engagement.
2. Interactive Geolocation-based Experiences - The use of geolocation technology has opened up new possibilities for interactive group experiences like social cinemas and AR friend-finding apps, paving the way for new forms of entertainment and socializing in public spaces.
3. Geotargeted Advertising - Geotargeting technology has allowed for more specific and individualized ad targeting, creating opportunities for more precise marketing, especially for the automotive and retail industries.
Industry Implications
1. Marketing and Advertising - The increase in location-aware marketing and geotargeting provides new opportunities for companies to analyze and personalize their marketing efforts.
2. Entertainment and Media - The proliferation of interactive geolocation-based experiences like social cinemas and AR friend-finding apps gives the entertainment and media industries new tools for engaging audiences and creating unique experiences.
3. Retail and Automotive - Geotargeted advertising using location-based data is providing new opportunities for retailers to drive foot traffic and automotive dealerships to target potential customers more effectively.
5 Featured, 44 Examples:
65,957 Total Clicks
Date Range:
Apr 17 — Sep 18
Trending:
Untested
Consumer Insight Topics:
