Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
Katherine Pendrill — September 15, 2016 — Marketing
To kick off its latest promotion, Taco Bell is letting customers experience a taste of the future with its very own VR Arcade. Not only will the pop-up arcade give fans a chance to demo PlayStation VR, but it will also allow them to snack on their favorite Taco Bell dishes.
The Taco Bell VR Arcade is opening up in New York City on September 15th and running until the 16th. The pop-up will give fans a chance to demo the new PlayStation VR system before it hits stores this October. To complete their gaming experience, fans will also be treated to delicious Taco Bell food while immersed in virtual reality.
The interactive pop-up marks the debut of a new Taco Bell promotion for its $5 Big Box, which includes a Doritos Locos Taco, a Crunchy Taco, a Cheddar Habanero Quesarito and a medium fountain drink. When customers order the new combo they will also receive a code that gives them a chance to win their very own PlayStation VR bundle.
The Taco Bell VR Arcade is opening up in New York City on September 15th and running until the 16th. The pop-up will give fans a chance to demo the new PlayStation VR system before it hits stores this October. To complete their gaming experience, fans will also be treated to delicious Taco Bell food while immersed in virtual reality.
The interactive pop-up marks the debut of a new Taco Bell promotion for its $5 Big Box, which includes a Doritos Locos Taco, a Crunchy Taco, a Cheddar Habanero Quesarito and a medium fountain drink. When customers order the new combo they will also receive a code that gives them a chance to win their very own PlayStation VR bundle.
Trend Themes
1. Virtual Reality Promotions - Businesses can leverage virtual reality technology to create interactive and immersive promotional experiences for their customers.
2. Pop-up VR Arcades - Creating pop-up VR arcades can generate buzz and excitement for promotions and new product launches.
3. Multi-sensory Branding - Integrating multiple sensory experiences (such as taste, touch, and sound) with brand promotions can leave a lasting impression on customers.
Industry Implications
1. Fast Food - Fast food restaurants can utilize virtual reality technology to enhance their promotions and engage with customers.
2. Gaming - The gaming industry can partner with brands to create interactive and branded virtual reality experiences for their customers.
3. Marketing - Marketing agencies can use virtual reality technology to create unique and memorable brand experiences for their clients' promotions and events.
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