Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
Katherine Pendrill — October 20, 2016 — Marketing
To celebrate the launch of its Steak Doubledilla, Taco Bell Canada teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind 'SteakCation.'
On Monday, October 17, a Taco Bell in Chatham, Ontario, was transformed into the ultimate vacation destination complete with bunk beds, a sofa and a big screen TV. The winning fan and friends were invited to stay all night in the decked-out restaurant while watching movies, playing games and chowing down on plenty of Steak Doubledillas. A Taco Bell Butler was even on hand throughout the night to ensure the visitors had everything they needed.
The SteakCation contest demonstrates how brands can offer once-in-a-lifetime experiences as a way to create more buzz around new products.
On Monday, October 17, a Taco Bell in Chatham, Ontario, was transformed into the ultimate vacation destination complete with bunk beds, a sofa and a big screen TV. The winning fan and friends were invited to stay all night in the decked-out restaurant while watching movies, playing games and chowing down on plenty of Steak Doubledillas. A Taco Bell Butler was even on hand throughout the night to ensure the visitors had everything they needed.
The SteakCation contest demonstrates how brands can offer once-in-a-lifetime experiences as a way to create more buzz around new products.
Trend Themes
1. Brand Experience Vacations - Offering unique and immersive experiences as a way to promote new products and generate buzz.
2. Fun Food Tourism - Creating fun and interactive food-related vacation experiences for consumers.
3. Hospitality Partnerships - Collaborating with hospitality companies to offer unique and memorable experiences for customers.
Industry Implications
1. Fast Food - Fast food chains can partner with hospitality companies to offer unique vacation experiences to promote new menu items.
2. Hospitality - Hotels and resorts can collaborate with fast food chains to create fun and memorable food-related vacation experiences for their guests.
3. Tourism - Tourism industry can promote food tourism by collaborating with fast food chains to create unique and interactive vacation experiences.
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