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Tranquil Tonic

Healthy beverage pivots to promote zen peacefulness

Implications - Already dominated by performance-enhancing and energy-boosting products, the healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness. Adapting to this new approach to health and wellness, beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing. In today’s high-speed, high-stress economy, reserving time simply to relax and unwind becomes a true luxury that is top of mind for health-conscious consumers.
Workshop Question - How can your brand accommodate the need for consumers to unwind and unplug?
Trend Themes
1. Relaxation Beverages - Beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing, introducing a new category of relaxation beverages.
2. Adaptogenic Beverages - Herbal beverages offer millions of students, parents, and working professionals a natural solution to guide the body back into a state of balanced restoration, enriching them with stress-reducing and fatigue-fighting properties.
3. Non-alcoholic Social Tonics - Health-conscious consumers are turning to inspiring new products that allow them to partake in familiar drinking rituals, but reduce their consumption of alcohol and still get the benefits of stress reduction.
Industry Implications
1. Beverage Industry - The healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness, offering opportunities for new product innovation and differentiation.
2. Functional Foods Industry - The rise in popularity of adaptogens across the food and beverage industry offers opportunities for functional foods to better support people looking to avoid sugary energy drinks and the undesirable side effects.
3. Nootropic Industry - Plant-based nootropic beverages are packed with functional ingredients to help boost cognitive functions in a way that doesn't involve added sugar, unpleasant side effects like the jitters, or a crash.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
149,208 Total Clicks
Date Range:
May 17 — Sep 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Anti-Energy Drinks
Anti-Energy Drinks
This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
There’s no doubt that caffeinated drinks do well on the market, but that leaves a pretty lucrative niche for the anti-energy drink too. The creators of slow.down recognize that an entire... MORE
Stress-Busting Herbal Beverages
Stress-Busting Herbal Beverages
'Kalm & ON' Reduces Stress and Anxiety, Plus Boosts Energy & Focus
‘Kalm & ON’ is a herbal beverage that is designed to support the body by managing both stress and energy at the same time. As the patented beverage combines five natural herbs—... MORE
Elevating Low-Calorie Beverages
Elevating Low-Calorie Beverages
Yayaya is Made with Yaupon, an Energizing Herb Like Maté
Many consumers are familiar with turning to different kinds of teas as an alternative to drinking coffee for energy and one of the main ingredients in the low-calorie beverages from Yayaya is yaupon MORE
Plant-Based Nootropic Beverages
Plant-Based Nootropic Beverages
Higher Mind Supports Improved Alertness, Memory & Focus
Higher Mind’s plant-based nootropic beverages are packed with functional ingredients to help boost cognitive functions in a way that doesn’t involve added sugar, unpleasant side effects... MORE
Non-Alcoholic Social Tonics
Non-Alcoholic Social Tonics
Kin Euphorics' High Rhode is Made with Adaptogens & Nootropics
Kin Euphorics sets itself apart by creating a “social tonic” that’s powered by botanical ingredients, adaptogens and nootropics to reduce stress without the effects of alcohol..... MORE
Ayurvedic Chai Beverages
Ayurvedic Chai Beverages
REBBL's 'Ashwagandha Chai' is Made with Potent Spices and Super Herbs
Ayurvedic chai tea is a soothing, naturally sweet beverage that has been made for centuries with potent spices like cinnamon, clove and pepper. With the rise in popularity of adaptogens across the... MORE
Calming Cold Brews
Calming Cold Brews
The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body
For consumers seeking a much more relaxing take on the popular cold brew coffee, tea brand Cham has put together a chamomile tea version that uses the same brewing style, but with a much more... MORE

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