The easyJet 20th Birthday Campaign Looks Back on Trips Taken
Rebecca Byers — October 7, 2015 — Marketing
References: 20years.easyjet & marketingmagazine
The easyJet 20th birthday campaign is vibrant and nostalgia-driven and features a awe-inspiring special edition airplane. Referring to their customers as "Generation EasyJet," the brand decided to center the campaign around customer-generated memories, making it a unique consumer-generated campaign. The birthday campaign uses the brand's bright orange and white color branding to create eye-catching ads.
The easyJet 20th birthday campaign also includes a social engagement element, with a time capsule-style submission page where customers can upload and share their favorite travel memories that easyJet helped make possible. A similar campaign was recently launched to highlight the Hennessy 250th birthday occasion.
The easyJet 20th birthday campaign is an example of brands using emotional marketing to create deeper connections with consumers while referencing the passing of time.
The easyJet 20th birthday campaign also includes a social engagement element, with a time capsule-style submission page where customers can upload and share their favorite travel memories that easyJet helped make possible. A similar campaign was recently launched to highlight the Hennessy 250th birthday occasion.
The easyJet 20th birthday campaign is an example of brands using emotional marketing to create deeper connections with consumers while referencing the passing of time.
Trend Themes
1. Vibrant Airline Birthday Campaigns - Opportunity for airlines to create vibrant and nostalgia-driven campaigns that engage customers through emotional connections and consumer-generated content.
2. Customer-generated Memories - Opportunity for brands to leverage customer-generated memories to create unique and personalized campaigns that resonate with consumers.
3. Social Engagement in Anniversary Campaigns - Opportunity for brands to incorporate social engagement elements, such as time capsule-style submissions, in anniversary campaigns to encourage customer participation.
Industry Implications
1. Airlines - Opportunity for airlines to leverage vibrant birthday campaigns to enhance brand loyalty and create deeper connections with their customers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop creative strategies that tap into customers' emotions and memories to drive engagement in anniversary campaigns.
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