This teamLab Experience Makes Mealtime Highly Interactive
Laura McQuarrie — April 24, 2017 — Art & Design
References: team-lab.net & psfk
'Worlds Unleashed and then Connecting - SAGAYA' is the name of a new multi-sensory dining experience from teamLab in Japan. When diners sit down for a meal at this restaurant in the Ginza district of Tokyo, they are treated to immersive visual projections that cover the walls and table.
These visuals change to match the dishes served, creating a completely interactive, immersive experience. Additionally, the virtual animations released by the different dishes may be influenced by others on the table, as well as the reactions of diners. For instance, a bird may fly across one diner's dish and perch itself on the branch that stems from another diner's plate. Alternatively, if a diner sits still enough, they may even be able to have a bird land on their hand.
These visuals change to match the dishes served, creating a completely interactive, immersive experience. Additionally, the virtual animations released by the different dishes may be influenced by others on the table, as well as the reactions of diners. For instance, a bird may fly across one diner's dish and perch itself on the branch that stems from another diner's plate. Alternatively, if a diner sits still enough, they may even be able to have a bird land on their hand.
Trend Themes
1. Immersive Dining Experiences - Opportunity for restaurants to create interactive and immersive dining experiences through the use of visual projections and animations.
2. Multi-sensory Culinary Art - Opportunity for chefs to enhance the dining experience by incorporating visually appealing and interactive elements that match the dishes served.
3. Influence-based Virtual Animations - Opportunity to create virtual animations that are influenced by the presence and reactions of diners, enhancing the interactivity and engagement of the dining experience.
Industry Implications
1. Hospitality - Disruptive innovation opportunity for hotels and restaurants to offer unique and memorable dining experiences that go beyond traditional food service.
2. Culinary Arts - Opportunity for chefs and culinary experts to explore the fusion of food and technology, creating multi-sensory culinary art that engages all the senses.
3. Augmented Reality - Opportunity for AR technology companies to develop immersive dining experiences by integrating visual projections and animations into restaurant settings.
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