Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices.
Workshop Question - What's an aspect of an upscale product from your category that you could make more accessible?
Trend Themes
1. Accessible Glamour - As luxury fashion content becomes prevalent on social media, brands offer cost-effective options that provide a rich experience.
2. Affordable Luxury - Brands are creating high-end products at accessible price points, attracting consumers with a lower budget.
3. Rebranding Perception - Brands are getting creative with rebranding cheaper products to change consumer perception, highlighting the quality over the cost.
Industry Implications
1. Fashion Retail - Fashion retailers are introducing high-end design at low-cost to attract consumers on a budget.
2. Luxury Skincare - Luxury skincare brands use precious materials like gold, pearls and diamonds in their products to create a luxurious experience.
3. Supermarket Fashion - Supermarkets are launching campaigns to introduce shoppers to affordable clothing lines while they shop for groceries.
5 Featured, 45 Examples:
144,128 Total Clicks
Date Range:
May 16 — May 17
Trending:
Hot
Consumer Insight Topics:
