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Viral Play

Purposely bizarre board game concepts capture the attention of teen consumers

Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play.
Workshop Question - What is an aspect of your brand or product that has the most potential to go viral?
Trend Themes
1. Unusual Concept Board Games - Growing popularity of board games with unprecedented concept that encourages consumer unique identity expression
2. Gesture-based Card Games - The emergence of gesture-based card games that bring excitement to traditional card games
3. Bribery-based Card Games - The growth of cards game that leverage on human emotional responses and makes it fun to play
Industry Implications
1. Board Game Industry - The board gaming industry has seen remarkable growth recently which has led to increased innovation in game design fueled by Kickstarter and other crowdfunding platforms
2. Toy Industry - The development of unusual and creative toy products that provide consumers new and exciting options for analog play
3. Card Game Industry - The card game industry constantly evolves to satisfy consumers' need for new and exciting games that leverage modern technology and design
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
73,696 Total Clicks
Date Range:
Feb 17 — May 17
Trending:
Untested

Featured Examples

Zombie Domination Board Games
Zombie Domination Board Games
The 'Zombie Tsunami' Party Board Game Has Players Form Undead Hordes
The ‘Zombie Tsunami’ party board game has players partake in a domination-style of play to lead their own horde of zombies around the city in order to gain more control than their... MORE
Swine-Collecting Card Games
Swine-Collecting Card Games
The 'Sad Piggies' Game of Cards Has Players Collect Dead Pigs
It might sound like a strange concept, but the ‘Sad Piggies’ game of cards consists of having players collect dead pigs in order to claim victory over their opponents. ‘Sad Piggies&... MORE
Gesture-Based Card Games
Gesture-Based Card Games
'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
At the annual Toy Fair in NYC, North Star Games unveiled a quirky new gesture-based card game called ‘Happy Salmon.’ The premise of the game is to discard one’s cards by... MORE
play_circle_filledStinky Family-Friendly Board Games
Stinky Family-Friendly Board Games
YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
Jake and Ty are two young YouTubers who’ve amassed hundreds of thousands of views by playing board games and sharing their experiences with fans—with one of their more recent uploads... MORE
Beard-Growing Games
Beard-Growing Games
'Big Beard Battle' is an Action-Packed Family Game Around Facial Hair
‘Big Beard Battle’ is a fun and fast-paced family game with a simple premise: grow the longest beard possible. For gameplay, players wear colored plastic moustache pieces to which four... MORE
play_circle_filledBribery-Based Card Games
Bribery-Based Card Games
'Pricetitution' is a Fun Card Game That Says "Everyone Has a Price"
‘Pricetitution’ is a fun card game that operates on the idea that “everyone has a price.” The game is designed for three or more people and challenges players to guess how... MORE

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Fast-Paced Card Drinking Games
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First-Person Shooter Card Games
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play_circle_filledBottle Flip Board Games
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Cocktail Playing Cards
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Multi-Terrain Domination Games
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Addictive Elemental Board Games
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Anti-Hero Board Games
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Bilingual Intergalactic Board Games
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Chessboard Flower Holders
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'Chess Vase' Turns the Strategy Game into a Lively Battle of Minds
Child-Distracting Playsets
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
Conversational Candlelight Games
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Saje Wellness' Card Game for Groups Includes Candles & a Diffuser
Glowing Electric Tube Games
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The Nixie Chess Set Game Uses Nixie Tubes for a Glowing Experience
Memory-Boosting Card Games
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'ReMory' is a Memory Card Game That Challenges with Visual Patterns
play_circle_filledChildren's Biology Kit Games
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The Cytosis Board Game Takes Place Inside a Single Cell
Cartoon-Themed Board Games
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Pirate Treasure Hunt Games
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Confessional Card Games
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Chromatic Domino Adaptations
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Anime Strategy Apps
Anime Strategy Apps
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Alcohol-Accompanying Board Games
Alcohol-Accompanying Board Games
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Board Game Token Votes
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Theater-Inspired Card Games
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Educational Geometric STEM Games
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Board Game Hotlines
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Adult Comic Strip Games
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play_circle_filledFlatulent Card Games
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Combative Card Games
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Brainstorming Card Games
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