This Promotion Allows Icelandair Passengers to Book a Personal Guide
Katherine Pendrill — February 8, 2016 — Marketing
References: icelandair.us & bustle
A brand new promotion allows Icelandair passengers to book a personal tour guide to show them around the country. While Icelandair already offers a week-long stopover in the country for no extra charge, now they are sweetening the deal by providing designated travel buddies for those who book between now and April 30th.
As part of its original layover promotion, Icelandair is giving passengers the opportunity to request their own personal 'Stopover Buddy' for the duration of their trip. These companions will take travelers out shopping, skiing, dining or to any other Icelandic attraction. There are specific Stopover Buddies that specialize in food, lifestyle, culture and health, meaning there is a perfect guide for every kind of traveler. The airline even offers 30-second video interviews with each guide so Icelandair passengers can be sure they are choosing the right travel companion.
The promotion demonstrates a unique was to promote Iceland's growing tourist industry by providing travelers with a more authentic experience.
As part of its original layover promotion, Icelandair is giving passengers the opportunity to request their own personal 'Stopover Buddy' for the duration of their trip. These companions will take travelers out shopping, skiing, dining or to any other Icelandic attraction. There are specific Stopover Buddies that specialize in food, lifestyle, culture and health, meaning there is a perfect guide for every kind of traveler. The airline even offers 30-second video interviews with each guide so Icelandair passengers can be sure they are choosing the right travel companion.
The promotion demonstrates a unique was to promote Iceland's growing tourist industry by providing travelers with a more authentic experience.
Trend Themes
1. Personalized Travel Guides - There is an opportunity for airlines and travel companies to offer personalized travel guides to customers, based on their interests and preferences.
2. Layover Experiences - Businesses can capitalize on the trend of travelers seeking layover experiences by offering unique experiences and services during short-term stays.
3. Authentic Travel Experiences - The trend for travelers seeking more authentic experiences presents opportunities for companies to offer unique, off-the-beaten-path excursions tailored to individual interests.
Industry Implications
1. Airline - Airlines can offer unique services and experiences, such as personalized travel guides and layover excursions, to attract customers and differentiate themselves from competitors.
2. Tourism - Tourism companies can offer personalized tours and excursions that showcase local culture and provide authentic travel experiences, appealing to travelers seeking unique and memorable vacations.
3. Hospitality - Hotels and other hospitality businesses can partner with airlines and tour companies to offer unique layover experiences and personalized excursions, attracting travelers and standing out from competitors.
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