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Search our database of 481,166 cutting edge ideas.

Reactionary Reverie

Glittery treats serve as a distraction from an anxious political climate

Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining.
Workshop Question - What is the emotional and political climate of your target demographic and how are you tapping into that?
Trend Themes
1. Escapism Through Food - Consumers are seeking food and drink that offers an experience of escapism from uncertain times.
2. Social Media-friendly Food - Brands are creating food and drink products that are visually appealing and shareable on social media.
3. Whimsical Food and Drink - There is an increase of food and drink options with playful, imaginative themes and flavors.
Industry Implications
1. Food and Beverage - The trends are most relevant to the food and beverage industry, with new products being developed to fit the evolving market.
2. Social Media Marketing - Brands can use the visually appealing and shareable nature of the products to promote their brand on social media platforms.
3. Retail and Hospitality - Retail and hospitality industries can adopt the trends to attract more customers and create a unique and memorable experience.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
103,397 Total Clicks
Date Range:
Sep 16 — Jun 17
Trending:
Warm

Featured Examples

Color-Changing Blended Beverages
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
Following the onslaught of unicorn-themed recipes being posted to social media, the Starbucks Unicorn Frappuccino comes as a mythical dessert drink to enjoy for an extremely limited time. Set to be... MORE
Animal Print Donuts
Animal Print Donuts
These Lisa Frank Pastry Rings Are Decorated With A Rainbow Cheetah Pattern
Lisa Frank’s iconic rainbow cheetah print pattern is recreated in an edible format here in this recipe featured on the blog Brit + Co. The design is showcased using decorative icing overtop of... MORE
Healthy Rainbow Lattes
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The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Now that the limited-edition Unicorn Frappuccino from Starbucks has made its exit after much popularity, The Good Sort’s version of the Instagram-ready rainbow beverage has gained momentum.... MORE
Unicorn-Inspired Chocolates
Unicorn-Inspired Chocolates
The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor
Ritter Sport is known for the many chocolate flavors it offers and its newest one is titled ‘Unicorn.’ The chocolate was created as part of a pattern that can be seen where food is... MORE
Colorfully Galactic Bagels
Colorfully Galactic Bagels
The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good
As the proud creators of The Original Rainbow Bagel, The Bagel Store recently launched another aesthetically pleasing baked good it is calling the Galaxy Bagel. The bagel boasts a base of blended... MORE
Rainbow-Colored Cookie Dough
Rainbow-Colored Cookie Dough
Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns
Dō is a destination in New York City for a range of safe ready-to-eat cookie dough confections, including everything from ‘Cookie DŌ Milkshakes’ to Cookie Dough Brownies. Now, inspired... MORE

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