Glittery treats serve as a distraction from an anxious political climate
Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining.
Workshop Question - What is the emotional and political climate of your target demographic and how are you tapping into that?
Trend Themes
1. Escapism Through Food - Consumers are seeking food and drink that offers an experience of escapism from uncertain times.
2. Social Media-friendly Food - Brands are creating food and drink products that are visually appealing and shareable on social media.
3. Whimsical Food and Drink - There is an increase of food and drink options with playful, imaginative themes and flavors.
Industry Implications
1. Food and Beverage - The trends are most relevant to the food and beverage industry, with new products being developed to fit the evolving market.
2. Social Media Marketing - Brands can use the visually appealing and shareable nature of the products to promote their brand on social media platforms.
3. Retail and Hospitality - Retail and hospitality industries can adopt the trends to attract more customers and create a unique and memorable experience.
6 Featured, 54 Examples:
102,381 Total Clicks
Date Range:
Sep 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
