Young parents look for innovative reading formats to inspire children
Implications - Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development.
Workshop Question - In what ways could your brand use methods of storytelling to connect to different consumer segments?
Trend Themes
1. Sensory Experience - Businesses can utilize the appeal of sensory and tactile experiences to create unique and engaging products for children, such as paper fairy tale theaters and 3D-printed picture books.
2. Educational Storytelling - The rise of educational storytelling provides an opportunity for businesses to incorporate and promote knowledge acquisition through artistic and narrative means, as shown in the 360° Book: Earth and the Moon and Chrysalis.
3. AR/VR Technology - Augmented reality and virtual reality technologies can provide a new level of interactive engagement in traditional activities, such as children's games and story time, like in SpinTales.
Industry Implications
1. Education - Educational institutions and publishers can utilize educational storytelling and tactile learning experiences to innovate and create immersive learning opportunities.
2. Toy - The toy industry can leverage new sensory and tactile experiences in traditional forms of entertainment, such as through paper fairy tale theaters and augmented reality textiles, to create unique playtime experiences.
3. Print - The printing industry can improve accessibility to traditional print media, such as picture books for visually impaired children, utilizing the innovation from 3D-printing technology.
5 Featured, 42 Examples:
121,582 Total Clicks
Date Range:
Dec 15 — May 17
Trending:
Warm
Consumer Insight Topics:
