IKEA Share Space Lets Users Inspire One Another
Katherinev123 — August 26, 2011 — Art & Design
References: theshare-space & popsop
For those of you looking to revamp your home but have no clue where to start, the IKEA Share Space is the online network for you.
A community that allows users to share photos of their own living spaces, the IKEA Share Space is essentially a spot for anyone looking for some home design inspiration. It acts as a social network, facilitating user dialogue by allowing users to browse photos, comment on others’ photos, save the pictures of the spaces they like best and also tag IKEA products in the photos they upload (smart marketing on IKEA’s part).
The IKEA Share Space also includes the IKEA blog, ‘Design by IKEA,’ which offers tips and trends from IKEA design experts.
A community that allows users to share photos of their own living spaces, the IKEA Share Space is essentially a spot for anyone looking for some home design inspiration. It acts as a social network, facilitating user dialogue by allowing users to browse photos, comment on others’ photos, save the pictures of the spaces they like best and also tag IKEA products in the photos they upload (smart marketing on IKEA’s part).
The IKEA Share Space also includes the IKEA blog, ‘Design by IKEA,’ which offers tips and trends from IKEA design experts.
Trend Themes
1. Social Design Inspiration - Online networks like IKEA Share Space allow users to share photos of their living spaces, providing social inspiration for home design and decor ideas.
2. Community-driven Marketing - Platforms like IKEA Share Space capitalize on user-generated content and facilitate community dialogue to promote their products and services through tagging and smart marketing strategies.
3. Expert Design Insights - Companies like IKEA leverage their design experts to offer helpful tips and share design trends with consumers, establishing thought leadership and building brand recognition.
Industry Implications
1. Home Decor and Furnishing - The home decor and furnishing industry can leverage social networks like IKEA Share Space to foster community engagement and user-generated content, while also building brand loyalty and promoting their products.
2. E-commerce and Retail - Platforms like IKEA Share Space provide opportunities for e-commerce and retail businesses to showcase their products in relatable and aspirational environments, driving consumer interest and sales.
3. Marketing and Advertising - Marketing and advertising agencies can learn from strategies like community-driven marketing and user-generated content to create authentic and engaging campaigns that resonate with consumers and foster brand loyalty.
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