As the avoidance of coffee and soda increases, consumers turn to tea for health
Implications - As increased pressure from healthcare practitioners to decrease consumption of prepackaged beverages forces more consumers to find a healthier option, a strong rise in tea varieties and wares that purport the effectiveness of brewed beverage consumption are taking precedent. Moving away from the tradition of tea time where sugar and treats accompany, the shift of tea from an occasional beverage to a consistent tool to stay healthy is placing it at the forefront of consumers' thought process when deciding what to order at a coffee shop.
Trend Themes
1. Healthy Beverage Options - As consumers increasingly seek healthier drink options, tea is gaining popularity over pre-packaged beverages.
2. Minimalist and Meaningful Packaging Design - Designers are opting for minimalist but symbolic packaging designs to stand out in a crowded market.
3. Traditional and Cultural Influences - Companies are replicating traditional tea-drinking experiences to cater to consumers' cultural preferences.
Industry Implications
1. Beverage Industry - The trends observed in tea packaging and marketing have direct implications on the beverage industry, particularly those related to health and wellness.
2. Design and Advertising Industry - The proliferation of minimalist and symbolic packaging designs presents an opportunity for designers and advertisers to create unique and memorable brand identities.
3. Cultural Industry - Companies can incorporate cultural influences and traditions into their products in order to appeal to specific consumer groups and foster brand loyalty.
