The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
References: fastweb.it & creativecriminals
To promote Fastline, the fastest broadband in Italy, Fastweb decided to transport Italians halfway around the world within seconds.
Overnight, Moscova subway station in Milan was given a complete overhaul and transformed into Shibuya station in Tokyo, Japan. The extensive renovations included 650 square meters of wall adhesives, 120 Japanese actors and 16 different Fastweb billboards with QR code translations that also allowed people to check in at Shibuya, Tokyo. Wildly popular, the station was all the rage on social media platforms such as Facebook and Twitter, and thousands of people traveled to the station just to see what the fuss was about.
As the public got a visual and interactive travel experience, they were able to create many positive associations with the Fastline service.
Overnight, Moscova subway station in Milan was given a complete overhaul and transformed into Shibuya station in Tokyo, Japan. The extensive renovations included 650 square meters of wall adhesives, 120 Japanese actors and 16 different Fastweb billboards with QR code translations that also allowed people to check in at Shibuya, Tokyo. Wildly popular, the station was all the rage on social media platforms such as Facebook and Twitter, and thousands of people traveled to the station just to see what the fuss was about.
As the public got a visual and interactive travel experience, they were able to create many positive associations with the Fastline service.
Trend Themes
1. Visual and Interactive Experiences - Disruptive innovation opportunities lie in creating immersive and visually appealing experiences to engage customers.
2. Social Media Campaigns - Opportunities for disruptive innovation can be found in leveraging social media platforms to generate buzz and viral attention for a brand or product.
3. QR Code Marketing - Incorporating QR codes in marketing campaigns can provide a seamless and interactive way for customers to engage with a brand or access additional information.
Industry Implications
1. Telecommunications - The telecommunications industry can explore disruptive innovation by creating unique and immersive experiences to showcase their services.
2. Advertising - In the advertising industry, leveraging social media campaigns and viral marketing can help brands disrupt the market and gain attention.
3. Marketing Technology - The marketing technology industry can provide disruptive innovation solutions by integrating QR codes into campaigns for enhanced customer engagement.
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