New York Commuters Tap into the Digital Subway Library for Free Reads
Tia Clarke — March 6, 2013 — Tech
References: adrants & designtaxi
If you've never heard of an interactive subway library then prepare to have your mind blown! This ingenious marketing stunt is a collaboration between the New York Public Library and Miami Advertising School students to encourage bored commuters to read on their daily commute.
Commuters in New York became curious when they saw a subway advertisement inviting them to scan for a free book. Their curiosity paid off when the application allowed them a choice of a number of classic books.
Users can read the first ten pages of each of the books on offer, which range from 'The Hobbit' to 'The Kite Runner'. Once the 'free read' is used up, the application gives the commuter directions to the New York Public Library so that they can continue on with the story. This application is a smart way of letting New Yorkers know about a free public service that is available to them in a fun and engaging way.
Commuters in New York became curious when they saw a subway advertisement inviting them to scan for a free book. Their curiosity paid off when the application allowed them a choice of a number of classic books.
Users can read the first ten pages of each of the books on offer, which range from 'The Hobbit' to 'The Kite Runner'. Once the 'free read' is used up, the application gives the commuter directions to the New York Public Library so that they can continue on with the story. This application is a smart way of letting New Yorkers know about a free public service that is available to them in a fun and engaging way.
Trend Themes
1. Interactive Marketing - The interactive subway library provides a disruptive innovation opportunity for companies to increase engagement and awareness of their brand.
2. Mobile Libraries - Mobile libraries can be an innovative solution for increasing access to information and sharing knowledge with communities.
3. Digital Access to Literature - Providing digital access to literature can increase literacy rates and promote a love for reading among people.
Industry Implications
1. Advertising - The digital subway library is a creative idea that can be leveraged by advertising agencies to create innovative marketing campaigns for their clients.
2. Public Libraries - Digital libraries can be leveraged by public libraries to increase access to literature and bridge the digital divide among communities.
3. Mobile App Development - Mobile app development can provide opportunities to create innovative solutions for promoting reading and literacy among people.
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