Viral pop song covers reflects a turn towards accessible marketing platforms
Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means.
Trend Themes
1. Social Media Music Covers - Social media platforms are offering accessibility for users to personally market themselves through their own pop song covers.
2. Retro Pop Song Covers - Pop covers from another era provides a unique musical twist, an intriguing combination of old and new songs.
3. A Cappella Covers - A cappella covers are becoming increasingly popular thanks to the impact of viral media.
Industry Implications
1. Entertainment - The entertainment industry can benefit from discovering and showcasing talented artists through social media channels.
2. Music - The music industry can leverage the popularity of viral covers as a platform for discovery of new talent.
3. Social Media - Social media platforms can harness the power of user-generated content in today's music trends in order to drive user engagement and loyalty through music contests.
6 Featured, 41 Examples:
100,511 Total Clicks
Date Range:
Nov 13 — Mar 14
Trending:
Untested
Consumer Insight Topics:
