The WWF Global Warming Ads Spoof the Summer Olympic Games
Alyson Wyers — September 16, 2013 — Eco
References: wwf & ibelieveinadv
In these thought-provoking global warming ads, the World Wildlife Fund (WWF) puts the Arctic up for consideration for the Summer 2024 Olympics. The ads feature different Olympic sports like track, javelin and swimming with the slogan ‘Arctic 2024: Candidate Host for Summer Olympics’ with the classic ringed logo and a five point star in the iconic five colors.
The WWF hopes to raise awareness with these global warming ads, as the arctic is heating up at twice the global average. This not only puts wildlife like caribou, polar bears and whales at risk, but it also puts humans that depend on them in a precarious position. Oil reserves, new shipping routes and industrial fishing also put the arctic’s natural resources at risk.
The WWF hopes to raise awareness with these global warming ads, as the arctic is heating up at twice the global average. This not only puts wildlife like caribou, polar bears and whales at risk, but it also puts humans that depend on them in a precarious position. Oil reserves, new shipping routes and industrial fishing also put the arctic’s natural resources at risk.
Trend Themes
1. Arctic Olympics - The WWF's campaign suggests the possibility of using the Arctic as a venue for the 2024 Summer Olympics, opening opportunities for sustainable infrastructure development and increased eco-tourism for the region.
2. Global Warming Awareness in Advertising - The clever campaign by the WWF demonstrates the powerful role advertising can play in educating the public about global warming and its devastating effects on ecosystems and the human population.
3. Sustainable Arctic Tourism - The ad campaign highlights the beauty and potential of the Arctic region, showing that it can be a sustainable tourist destination, leading to opportunities for eco-tourism and sustainable business development.
Industry Implications
1. Sports - The Arctic Olympics campaign can open up new opportunities for hosting a more sustainable and eco-friendly sporting event and infrastructure development for future Olympic games.
2. Advertising - The ad campaign showcases the creative possibilities of using advertising to raise awareness on climate change and motivate behavior change for a more sustainable future.
3. Tourism - The ad campaign could attract more tourists to the Arctic region, generating increased revenue, and leading to sustainable business development such as ecotourism, and other sustainable infrastructure projects.
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