The McDonald's by Patrick Norguet is a Contemporary Take on a Classic
Jana Pijak — March 10, 2012 — Art & Design
References: patricknorguet & frameweb
Located in Villefranche-de-Lauragais, the McDonald’s by Patrick Norguet dares to challange traditional design ideals. Standing apart from its fellow franchises, this stunning eatery is design-savvy showcasing clean lines, sleek architectural details and futuristic ordering machines.
Commissioned by the fast food heavyweight, architect Patrick Norguet was asked to rebrand and re-design the traditional McDonald's store. Filled with sleek and luxe detailing, the shop boasts birch accents that serve as an architectural focal point allowing for the division of public and employee areas.
Fusing aesthetics with purpose and a focus on function, visitors can dine at an open table, stand at the bar or enjoy their meal inside an enclosed booth that offers more privacy. This design-conscious McDonald’s by Patrick Norguet is a contemporary reinvention of a classic fast food franchise.
Commissioned by the fast food heavyweight, architect Patrick Norguet was asked to rebrand and re-design the traditional McDonald's store. Filled with sleek and luxe detailing, the shop boasts birch accents that serve as an architectural focal point allowing for the division of public and employee areas.
Fusing aesthetics with purpose and a focus on function, visitors can dine at an open table, stand at the bar or enjoy their meal inside an enclosed booth that offers more privacy. This design-conscious McDonald’s by Patrick Norguet is a contemporary reinvention of a classic fast food franchise.
Trend Themes
1. Fusion of Aesthetics and Function - Innovative fast food shops are incorporating sleek and luxurious design elements while maintaining functionality, creating a unique dining experience.
2. Diverse Dining Options - Fast food establishments are offering customers various dining options, such as open tables, standing bars, and enclosed booths, to cater to different preferences and enhance the dining experience.
3. Contemporary Reinvention of Classic Franchises - Architects are rebranding and re-designing traditional fast food stores, combining modern design elements with the familiarity of well-known fast food chains.
Industry Implications
1. Fast Food - Fast food industry can explore opportunities to revitalize the dining experience by incorporating futuristic and design-savvy elements.
2. Architecture and Design - Architects and designers have the chance to collaborate with fast food chains in creating visually appealing and functional dining spaces that challenge traditional design ideals.
3. Hospitality - The hospitality industry can learn from the fusion of aesthetics and function in fast food design, offering unique and memorable experiences to customers in their establishments.
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