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Inhibiting Fear

A reluctance to face personal fears prompts alternative methods of confrontation

Implications - With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties.
Trend Themes
1. Confronting Fear with Humor - Consumers are turning to comical depictions of fearful situations, encouraging brands to use humor to tackle anxieties.
2. Turning Scary Imagery on Its Head - Brands are taking traditionally scary images and making them positive or helpful, providing a unique way to approach product advertisements.
3. Zombie-mania - Zombies continue to be a popular cultural phenomenon, inspiring creative marketing campaigns from brands of all industries.
Industry Implications
1. Marketing and Advertising - Brands have an opportunity to tackle consumer anxiety and promote products in unique, humorous ways.
2. Film and Entertainment - The continued popularity of zombie culture provides an opportunity for creative and comedic film and entertainment productions.
3. Automotive and Technology - Brands in the automotive and technology industries can use imagery from zombie culture to promote their products in exciting and captivating ways.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
216,871 Total Clicks
Date Range:
Apr 12 — Mar 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filledEnraged Snowmen Car Ads
Enraged Snowmen Car Ads
Nissan Takes On Zombie Snowmen in the New 2014 Nissan Rogue Ad
The undead takes a new spin when Nissan battles winter with the 2014 Nissan Rogue advertisement featuring zombie snowmen trying to cause corruption. The advertisement is clever and extremely... MORE
Extreme Zombie Grannies
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
Zonajobs, an organization that helps people looking for jobs, created a comical commercial that shows a granny repeatedly killed in extreme scenarios. Zonajobs humorously created this video that&#... MORE
play_circle_filledLife-Saving Zombie Ads
Life-Saving Zombie Ads
Promote Heart Disease Awareness at The 'Undeading' This Halloween
Along with Agency59, the Heart and Stroke Foundation has twisted the typical murderous brain-sucking zombies into life-savers in The Undeading campaign. An outbreak began this past September,... MORE
play_circle_filledCanadian Zombie Commercials
Canadian Zombie Commercials
Canadian Film Fest Shows the Difficulties for Actors in the North
The 2014 Canadian Film Fest will be underway in just over a week, and to promote this event the company recently released ‘It’s Hard Being a Canadian Actor.’ Especially if you’... MORE
Apocalypse-Worthy Battery Ads
Apocalypse-Worthy Battery Ads
This DieHard Battery is Your Best Bet in Case of a Zombie Attack
This DieHard Battery advertisement pits its car battery against one of the most popular and unruly monsters of the moment: zombies. The creative ad by ‘Y&R Midwest’ shows a couple... MORE

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