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Playful Imitation

Adults turn to modern toy recreations to merge play with media awareness

Implications - With societal demands for maturity and sophistication continuously placed upon adults, the need for more youthful, carefree activities becomes essential for those seeking a link to their childhood. Offering a playful outlet for adult consumers, pop culture recreations that utilize infamous children’s toys like LEGO allow individuals to blend youthful tendencies with the mature desire to stay culturally connected.
Trend Themes
1. Reimagining Popular Culture with LEGO - LEGO recreations of pop culture and media phenomena, such as famous video games and TV shows, offer a fun way for individuals to connect to their childhood alongside their mature appreciation of contemporary popular culture.
2. Celebrity Selfie Recreations - Recreating popular culture phenomena, like Ellen DeGeneres' famous Oscar selfie, provide a postmodern, ironic tribute to these events and their cultural value.
3. Crossover Popular Culture with Playful Aesthetic - The playful imitation of famous children's toys like LEGO allows individuals to merge their media awareness with their desire for youthful, carefree activities.
Industry Implications
1. Toy Industry - Companies can capitalize on the emerging trend of LEGO recreations by creating toy models specifically for adult fans who enjoy the media they are based upon and seek a lighthearted outlet that allows them to connect with their childhood.
2. Entertainment Industry - Using LEGO to create playful recreations of popular media franchises can expose consumers to a new, fun twist on the franchise and increase brand awareness, loyalty and nostalgia.
3. Art and Culture Industry - Interacting and mounting exhibits that feature playful LEGO recreations of pop culture icons can inspire conversation, debate and creativity among art lovers and creators who enjoy engaging in playful, lighthearted cultural critiques.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 39 Examples:
260,168 Total Clicks
Date Range:
Jan 14 — Mar 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Inflated Oscars Selfie Recreations
Inflated Oscars Selfie Recreations
This Artist Turned Ellen's Oscar Selfie into Balloon Art
The Oscars may be over, but Ellen DeGeneres famous celebrity Oscars selfie that broke Twitter from all the retweets is still all we want to talk about. We’ve already seen the LEGO version, the... MORE
LEGO Sitcom Recreations
LEGO Sitcom Recreations
This Series Re-Imagines the Seinfeld Cast as LEGO Pieces
This series, depicting Seinfeld as LEGO minifigs is currently available on Etsy, and making a huge splash with fans of the famed show. The popularity of both Seinfeld and LEGO never seems to wane,... MORE
LEGO TV Show Sets
LEGO TV Show Sets
This LEGO Big Bang Theory Set Reimagines the Geeky Sitcom in Toy Bricks
LEGO fans Alaterial and GlenBricker have collaborated on this LEGO Big Bang Theory submission for the LEGO CUUSO site, where submissions are voted on and winning designs go into production. This... MORE
play_circle_filledLEGO-Remade Comercials
LEGO-Remade Comercials
The LEGO Ad Break Parodies Traditional British TV Commercials
British Television station ITV released a LEGO Ad Break, a series of British ads remade using LEGO to promote the LEGO movie, which will premier on Valentine’s Day across the pond. The commercial... MORE
play_circle_filledLEGO Zombie Gamer Tributes
LEGO Zombie Gamer Tributes
This LEGO Last of Us Video is Zombie-Crushing Fun
The Last of Us is one of the biggest hit video games of 2013, and YouTuber Brian Aderson commemorates the game with this awesome LEGO Last of us mock trailer. The game, in which the player fights... MORE
play_circle_filledScary LEGO Movie Scenes
Scary LEGO Movie Scenes
This LEGO Recreation Restages the Alien Chestburster Scene
YouTuber Bricktease recently released a shot for shot LEGO recreation remaking the famous chestburster scene from the sci-fi horror movie Alien with the toy brick figurines and sets. The video... MORE

Related Examples

Oscars-Inspired Apparel
Oscars-Inspired Apparel
The Ellen Selfie Shirt Reminisces on the 86th Academy Awards
Award-Nominated Film Artworks
Award-Nominated Film Artworks
The Oscars 2014 Posters Capture the Essence of Celebrated Movies
Oscars-Inspired Basketball Shoes
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LEGO Celebrity Selfie Recreations
LEGO Celebrity Selfie Recreations
This LEGO Selfie is Identical to the Ellen Oscar Selfie
play_circle_filledSpectacular Oscar Moments
Spectacular Oscar Moments
This Oscars 2014 Review Will Get You Caught Up on the Highlights
Record-Breaking Celebrity Selfies
Record-Breaking Celebrity Selfies
The Ellen DeGeneres Selfie Taken at the Oscars Breaks Twitter
Selfie-Based Ticket Systems
Selfie-Based Ticket Systems
The Selfie Ticket Replaces QR Codes for Events with Selfies
play_circle_filledAffection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
play_circle_filledReality Constructing LEGO Experiments
Reality Constructing LEGO Experiments
Google Build Lets Anybody Be an Architect
play_circle_filledElderly Pop Culture Explanations
Elderly Pop Culture Explanations
These 100-Year-Old Ladies Explain Selfies and Justin Bieber
Children's Toy Oscar Posters
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The Academy's Best Picture Nominees are Given a LEGO Makeover
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This Lego X-Mansion is a Great Superhero Abode
Building Block Book Dioramas
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LEGO Literature by Waterstones Celebrates 'The LEGO Movie'
Meticulous LEGO Movie Remakes
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These LEGO Scenes Re-Create Iconic Moments in Pop Culture
Villainous Video Game Figures
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This LEGO Bioshock Infinite Figurine is Eerily Accurate
play_circle_filledSpooky Sitcom LEGO Kits
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This LEGO Ghostbusters Kit is a 30th Anniversary Limited Edition
British Period Drama Toys
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LEGO Downton Abbey Captures the Look of the Series
play_circle_filledToy Brick Musical Trailers
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This LEGO Movie TV Spot Sings its Praise
Building Block Crowdsourced Suits
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The LEGO Exo Suit is a Fun and Clever Design Voted on by Fans
Classic Cartoon LEGO Sets
Classic Cartoon LEGO Sets
The Official Simspons LEGO Set Has Finally Been Created
play_circle_filledSupervillain Fun Houses
Supervillain Fun Houses
This LEGO Joker Fun House Has the Whole Rogues Gallery in for a Good Time
play_circle_filledToy Block Superhero Parodies
Toy Block Superhero Parodies
This LEGO Batman Video Pokes Fun at the Blockbuster Franchise
Retro Toy Icon Drawings
Retro Toy Icon Drawings
These LEGO Character Designs are in the Form of 80s Film Icons
Building Block Mecha Monsters
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The Stormbringer Pokemon Lego Creations Revitalize
Anime-Inspired Block Strcutures
Anime-Inspired Block Strcutures
This Pokemon LEGO Mashup Turns the Famous Animals into Mini Robots
Famous LEGO Portrait Recreations
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These LEGO Masterpieces Honor the Great Painters
Casually Festive Catalogs
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The Urban Outfitters Holiday 2013 Lookbook Stars Anais and Camilla
play_circle_filledMustachoid Block Figures
Mustachoid Block Figures
The Ron Burgundy LEGO Figure is a Great Way to Clebrate the Sequel
Icy Creature Block Figures
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LEGO Yeti Sasquatch Toy is a Winter-Perfect Present
Nostalgic Sitcom Figurines
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The LEGO Golden Girls Will Bring You Back to the 1980s
Customizable Toy Block Characters
Customizable Toy Block Characters
This Etsy Shop Crafts Custom LEGO Minifigs from Pop Culture
Pop Culture Oil Paintings
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'Seinfeld' by Morgan Blair Depicts Some of the Shows Most Iconic Scenes
High-Fashion LEGO Editorials
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These LEGO and Jewelry Photos Look Good Enough to Eat
Fantasy Toy Block Figurines
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These Game of Thrones LEGO Toys are Great Gifts to Fans of the Series
Building Block Blockbuster Movies
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LEGO The Movie Features Familiar Pop Culture Faces as LEGO Men
Iconic Movie Minifigs
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Kris Buchan Creates a Prolific Pop Culture LEGO Collection
play_circle_filledLEGO Film Trilogies
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'Star Wars' in LEGO Sums Up All 3 Films in 2 Minutes
play_circle_filledLego Movie Reworks
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Legomatrix Recreates Bullet-Dodging Scene from the Matrix
Building Block Flicks
Building Block Flicks
LEGO Movie to Turn Classic Toys Into Big Screen Show