This Small Grocery Shop in France is Quirky and Colorful
Laura McQuarrie — November 4, 2014 — Social Good
References: matalicrasset & thecoolhunter.net
This small grocery shop at Toulouse University in France in a charming and quirky market space designed by Matali Crasset. The Mini M Grocery was introduced as a way to make more types of food accessible on campus, including eat-in and take-out varieties.
Set among a wash of colorless concrete buildings, the Mini M shop is vibrant, positive and fun. On the inside, the shop is set up like a casual market with cartoonish fixtures that bring the experience of vising outdoor food vendors inside. As well as the appeal of being able to grab a quick bite, the whimsy of the shop alone is probably a refreshing break from being stuck in serious classrooms all day.
Set among a wash of colorless concrete buildings, the Mini M shop is vibrant, positive and fun. On the inside, the shop is set up like a casual market with cartoonish fixtures that bring the experience of vising outdoor food vendors inside. As well as the appeal of being able to grab a quick bite, the whimsy of the shop alone is probably a refreshing break from being stuck in serious classrooms all day.
Trend Themes
1. Cartoonish Retail Spaces - Retailers can increase foot traffic and boost customer engagement by incorporating colorful and quirky design elements in their stores.
2. Campus Food Innovation - There is an opportunity for food industry players to introduce unique and diverse food offerings on university campuses to cater to the changing tastes and preferences of students.
3. Market-style Shopping Experience - Retailers can enhance the shopping experience by incorporating market-style elements such as open-air stalls, bright colors, and unique fixtures to create an immersive and engaging environment.
Industry Implications
1. Supermarkets - Supermarkets can incorporate market-style elements and vivid colors in their interiors to create an immersive shopping experience similar to the Mini M shop and attract more customers.
2. Food Delivery Services - Food delivery services have the opportunity to expand their offerings to include diverse and unique cuisines and offer them to university campuses, similar to Mini M Grocery shop, to cater to the changing tastes of students and offer them greater accessibility to food.
3. Restaurant Industry - Restaurants can take inspiration from the Mini M shop to create unique and eye-catching interiors, offer diverse and delicious menu options, and enhance their customers' dine-in experience.
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