IKEA Manland Gives Boyfriends and Husbands a Break from Shopping
Bob van Leeuwen — September 7, 2011 — Marketing
References: youtube & adelaidenow.au
IKEA Manland solves the problem of bored male shoppers. Brilliant!
Usually, women enjoy shopping more than most men. If there are chairs in retail shops, most of the time they are occupied by bored men waiting for their mothers, sisters or wives. On a Saturday afternoon, IKEA can be a form of torture for certain men. IKEA in Australia now makes life a little bit easier for the lads. The company has invented Manland for all bored males. While mom is shopping, dad can enjoy himself in this high-tech, football-loving room. Men can watch sports, play on Xbox, eat hot dogs, drink non-alcoholic beverages and play table soccer.
With IKEA Manland omen can even obtain a buzzer that signals after 30 minutes or whenever their male companion is ready to be collected.
Usually, women enjoy shopping more than most men. If there are chairs in retail shops, most of the time they are occupied by bored men waiting for their mothers, sisters or wives. On a Saturday afternoon, IKEA can be a form of torture for certain men. IKEA in Australia now makes life a little bit easier for the lads. The company has invented Manland for all bored males. While mom is shopping, dad can enjoy himself in this high-tech, football-loving room. Men can watch sports, play on Xbox, eat hot dogs, drink non-alcoholic beverages and play table soccer.
With IKEA Manland omen can even obtain a buzzer that signals after 30 minutes or whenever their male companion is ready to be collected.
Trend Themes
1. Male-oriented Retail Spaces - Creating designated spaces within retail stores specifically tailored to cater to the needs and interests of male shoppers presents an opportunity to enhance the shopping experience and increase customer satisfaction.
2. Engaging Entertainment Areas - Integrating interactive entertainment options, such as console gaming and sports viewing, into retail spaces has the potential to attract and engage male consumers, extending their stay and driving sales.
3. Targeted Browsing Amenities - Developing browsing amenities that cater to the interests of male shoppers, such as designated seating areas with entertainment and refreshments, can alleviate boredom and make shopping a more enjoyable experience for both men and their companions.
Industry Implications
1. Retail - Retailers can capitalize on the opportunity to create male-friendly shopping environments by incorporating entertainment features and amenities, ultimately enhancing the overall customer experience and driving revenue.
2. Sports Entertainment - Sports entertainment venues and companies can explore partnerships with retail brands to create immersive spaces where male consumers can watch games, play sports-related games, and enjoy snacks and beverages.
3. Gaming - Gaming companies can collaborate with retailers to establish gaming zones within stores, offering male shoppers the opportunity to try out new games, engage in multiplayer experiences, and potentially make purchases.
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