The McDonald's ‘Come As You Are' Diversity Proj
With the help of the global ad agency BETC, McDonald’s has successfully pulled off its latest ‘Come As You Are’ publicity stunt. Situated in Paris’ La Défense quadrant, crowds gathered around a fully functional photo booth, complete with personalized printouts.
The McDonald’s Come As You Are project has strategically glossed over the company’s commonly perceived unhealthy, if not unsavory, image. By inviting general members of the public to take digitized self-portraits (which were subsequently mixed and matched, emblazoned on a giant billboard), McDonald’s looks to prove its concern for the entirety of its clientele, regardless of race, age or ethnicity.
Whether or not one is a fan of the corporation, and there are lengthy arguments on either side of the debate, those who participated in the McDonald’s Come As You Are campaign appear to be thoroughly enjoying themselves. When it comes down to it, who wouldn’t enjoy seeing their face up on a big Parisian screen, whether it's on someone else's body or not.
The McDonald’s Come As You Are project has strategically glossed over the company’s commonly perceived unhealthy, if not unsavory, image. By inviting general members of the public to take digitized self-portraits (which were subsequently mixed and matched, emblazoned on a giant billboard), McDonald’s looks to prove its concern for the entirety of its clientele, regardless of race, age or ethnicity.
Whether or not one is a fan of the corporation, and there are lengthy arguments on either side of the debate, those who participated in the McDonald’s Come As You Are campaign appear to be thoroughly enjoying themselves. When it comes down to it, who wouldn’t enjoy seeing their face up on a big Parisian screen, whether it's on someone else's body or not.
Trend Themes
1. Personalized Marketing - The use of personalized photo prints in McDonald's Come As You Are campaign presents opportunities for other brands to incorporate customer identities in their marketing strategies.
2. Inclusive Branding - McDonald's Come As You Are campaign shows the potential for brands to promote diversity and inclusion in their strategies by featuring all types of customers.
3. Interactive Advertising - The use of photo booths and digital technology in McDonald's Come As You Are campaign presents opportunities for other brands to incorporate interactive elements in their advertising and marketing efforts.
Industry Implications
1. Fast Food Industry - The innovative marketing tactics used in McDonald's Come As You Are campaign could be replicated by other fast food brands to improve their image and promote inclusivity.
2. Advertising Industry - The incorporation of digital technology and personalized elements in McDonald's Come As You Are campaign presents opportunities for the advertising industry to develop interactive and engaging campaigns.
3. Photography Industry - The use of photo booths and personalized prints in McDonald's Come As You Are campaign presents opportunities for the photography industry to partner with brands and develop unique and creative campaigns.
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