This Exercise Machine Trades Squats for Subway Fares
Laura McQuarrie — November 14, 2013 — Marketing
References: blogs.wsj & designtaxi
It can be a hassle to forget your metro card or subway fare, but with this exercise machine helps people to get onto the subway with ease, in exchange for a little sweat.
To get people excited about the arrival of the Russian Sochi 2014 Winter Olympics in just three months, special exercise machines were set up in Moscow subway stations, which would reward commuters with a subway ticket after they successfully performed 30 squats before it.
A little bit of exercise hardly seems like a price to pay for a free subway ride and this is a fantastic way to whip people into shape and simultaneously generate some buzz about the upcoming winter games.
To get people excited about the arrival of the Russian Sochi 2014 Winter Olympics in just three months, special exercise machines were set up in Moscow subway stations, which would reward commuters with a subway ticket after they successfully performed 30 squats before it.
A little bit of exercise hardly seems like a price to pay for a free subway ride and this is a fantastic way to whip people into shape and simultaneously generate some buzz about the upcoming winter games.
Trend Themes
1. Interactive Commuting - The integration of exercise machines in subway stations is an interactive way of promoting healthy lifestyle habits during daily commutes.
2. Gamification of Exercise - Rewarding commuters with subway tickets after performing 30 squats gamifies the act of exercising and makes it more appealing to a broader audience.
3. Health & Transit - Integrating health and wellness with public transit is a growing trend, encouraging people to exercise, stay fit and helping improve their quality of life.
Industry Implications
1. Fitness Equipment Manufacturers - Manufacturers of fitness equipment can partner with transit authorities to provide interactive equipment and promote healthy living to commuters.
2. Transportation Providers - Transportation providers can add value to their services by integrating fitness programs, and wellness benefits into their offerings along with transit services.
3. Gaming Industry - The gaming industry can develop games and apps that incentivize users to exercise and earn points, rewards and discounts on transit services.
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