Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
Laura McQuarrie — May 29, 2013 — Eco
References: lovelypackage & hellomynameismud.tumblr
The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change from tantalizing shades of bright red to murky browns, it hardly makes you want to take a bite out of them -- even if they are perfectly edible.
To address this, Mirim Seo devised 'Ugly Fruit,' designed to bring awareness to this wastefulness: "Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores."
The beautiful packaging reveals the earthy tones of the new fruit-made juices, jams and dried fruit snacks. By increasing the appeal of these perfectly good fruits, hopefully fewer of them will go to waste.
To address this, Mirim Seo devised 'Ugly Fruit,' designed to bring awareness to this wastefulness: "Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores."
The beautiful packaging reveals the earthy tones of the new fruit-made juices, jams and dried fruit snacks. By increasing the appeal of these perfectly good fruits, hopefully fewer of them will go to waste.
Trend Themes
1. Refreshed Fruit Packaging Design - Using innovative packaging design to create appeal for ugly and old fruit products.
2. Reducing Food Waste - Creating products from ugly and old fruits to reduce food waste.
3. Sustainable Food Production - Adopting sustainable food production systems that support the use of misshapen and less appealing fruits and vegetables.
Industry Implications
1. Food and Beverage - Creating juices, jams, and dried fruit snacks out of unattractive produce donated from neighborhood grocery stores.
2. Packaging Design - Designing innovative packaging that makes unattractive fruit look more appealing.
3. Sustainable Agriculture - Fostering sustainable agriculture systems that support the use of misshapen and less appealing fruits and vegetables.
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